Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Second Cup performance in the Egypt and how they change over time
See what factors influence Second Cup performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Second Cup' competitors in the Egypt
An analysis of Second Cup' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Second Cup is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Second Cup's market performance in Egypt is at the 65th percentile, indicating an average/above average market standing. This means Second Cup attracts more customers than many competitors. Performance peers in the same percentile: Crepe&waffle كريب اند وافل (المحله), Beggah, Al Agha, Bahary Restaurant, BRANZINO, Cavo Island.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Second Cup's overall CSAT in Egypt is 66%, a 2pp increase year-over-year. Cairo shows a CSAT of 66% with a 5.5pp increase, while Giza has 65% with a -5.9pp decrease. This suggests satisfaction is growing in Cairo but declining in Giza, indicating location-specific issues need attention.
Average check reveals how much customers spend per visit, influencing revenue and profitability, key for financial health.
Second Cup's overall average check in Egypt is 258.6 EGP, a 12.8% increase year-over-year. Cairo's average check is 259 EGP, while Giza's is 225.6 EGP. The increase suggests customers are spending more per visit, boosting revenue.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential, vital for expansion.
Second Cup has 21 outlets in Cairo, 3 in Giza, and 1 in Western. The concentration in Cairo suggests a strong presence there, while Giza and Western have fewer locations, indicating potential for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Second Cup's top competitors in Egypt, based on customer cross-visitation, are McDonald's (8.40%), Starbucks (7.61%), Cilantro (5.77%), Dunkin' (5.25%), and Koshary El Tahrir (4.72%). This indicates that customers who visit Second Cup also frequently visit these brands.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for better customer service.
Second Cup experiences peak traffic between 20:00 and 23:00, with the highest workload at 22:00 (68.21%). The lowest traffic is between 4:00 and 6:00. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Second Cup's customer base in Egypt shows a high affinity towards women (90%) and men (105%). Gen X is overrepresented (129%), while Gen Y (95%) and Gen Z (59%) are underrepresented. This suggests targeted marketing towards Gen X and strategies to attract younger generations.