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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Second Cup performance in the Egypt and how they change over time
See what factors influence Second Cup performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Second Cup is ahead of most brands
Sample of brands in the same percentile
An analysis of Second Cup' competitors in the Egypt
An analysis of Second Cup' competitors in the Egypt
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Second Cup's market performance in Egypt is at the 65th percentile, indicating an average/above average market standing. This means Second Cup is performing better than many competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include Al Beiruti, BRANZINO, Buffalo Burger, مطعم سلطان سراي Sultan Saray Restaurant, Lavender Lounge & Restaurant, and مطاعم واحة اليمن | فرع الشيخ زايد.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
Second Cup's top competitors in Egypt, based on customer cross-visitation, are McDonald's (9.35%), Starbucks (5.69%), Cilantro (4.27%), KFC (4.07%), and Dunkin' (3.86%). This indicates that customers who visit Second Cup also frequently visit these brands.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation for optimal customer service.
Second Cup in Egypt experiences peak traffic between 20:00 and 23:00, with the highest workload at 22:00 (65.43%). Traffic is lowest between 3:00 and 5:00. This data helps optimize staffing and resource allocation.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance.
Second Cup's customer base in Egypt shows a high affinity towards women (88% affinity index) and men (107% affinity index). Among generations, Gen X is overrepresented (159% affinity index), while Gen Y is slightly underrepresented (91% affinity index).