Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Second Cup is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Second Cup performance in the Egypt and how they change over time
See what factors influence Second Cup performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Second Cup' competitors in the Egypt
An analysis of Second Cup' competitors in the Egypt
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows Second Cup's competitive strength and customer preference compared to other brands in the Cafe & Restaurants industry.
Second Cup's market performance is leading with a percentile of 99, placing it in the top 1% of brands. This signifies a strong market standing. Performance peers include: حواوشى الربيع, Bahary Restaurant, بهيج ملك الفوسفور العجيب, Mix Chicken, Ovio, Dancing Goat Coffee.
Customer satisfaction is a crucial indicator of brand loyalty and overall business health, showing how well Second Cup meets customer expectations.
Second Cup's overall customer satisfaction is 59%, with a decrease of 7.1 percentage points year-over-year. Satisfaction in Cairo is 61% (down 4.7pp), while Giza shows 55% (down 10.4pp), indicating a need to address satisfaction issues, especially in Giza.
Average check reflects the average spending per customer and is a key driver of revenue growth for Second Cup in the Cafe & Restaurants industry.
The overall average check for Second Cup is 260.4 EGP, a 20.6% increase year-over-year. Cairo has an average check of 258.2 EGP, while Giza is 235.6 EGP. This indicates higher spending per customer compared to the previous year.
Number of outlets indicates Second Cup's market presence and expansion, reflecting its reach and accessibility to customers across different regions.
Second Cup has 18 outlets in Cairo, 3 in Giza, and 1 in Western region. The distribution highlights Cairo as the primary market, with opportunities for expansion in other regions.
Identifying competitors allows Second Cup to understand the competitive landscape and strategize to maintain or improve its market position.
Second Cup's top competitors based on customer cross-visitation are McDonald's (9.18%), Starbucks (7.98%), Cilantro (5.59%), Koshary El Tahrir (5.39%), and Dunkin' (5.19%). This shows that customers who visit Second Cup also frequent these establishments.
Analyzing traffic workload by hours helps Second Cup optimize staffing and resource allocation to meet customer demand during peak times.
Second Cup experiences peak traffic between 20:00 and 23:00, with the highest workload at 22:00 (70.43%). Traffic is lowest in the early morning hours. Operational strategies need to reflect this fluctuating workload.
Understanding consumer segments helps Second Cup tailor marketing efforts and product offerings to better meet the needs and preferences of their customer base.
Second Cup's customer base has high affinity towards Women (106%) and Gen X (119%). Gen Z is under-indexed (63%). Marketing should focus on those segments.