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Managing Partner, Global Business Development
See what factors influence KFC performance in the Egypt and how they change over time
See what factors influence KFC performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Egypt
An analysis of KFC' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market share reflects brand preference and competitiveness, showing its strength relative to others in the Cafe & Restaurants industry.
KFC holds a leading market performance in Egypt with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive advantage compared to peers like McDonald's, Burger King, Kansas Fried Chicken, and il Nilo | النيلو.
CSAT measures how well a brand meets customer expectations, directly impacting loyalty and repeat business within the Cafe & Restaurants sector.
KFC's overall customer satisfaction in Egypt is 56%, a significant increase of 23.1 percentage points year-over-year. Satisfaction varies by state, with Al Qalyubiya showing the highest CSAT (83%) and South Sinai the lowest (33%). The CSAT has risen from 29.84% in May 2025 to 64.47% in July 2025.
Average check reflects customer spending habits, crucial for revenue forecasting and optimizing pricing strategies within the Cafe & Restaurants market.
The overall average check for KFC in Egypt is 390.7 EGP, a decrease of 2.8% year-over-year. Matruh has the highest average check (874.3 EGP), while Cairo's average check is 442.9 EGP. The average check decreased from 457.39 EGP in May 2025 to 388.78 EGP in July 2025.
Outlet count indicates brand reach and market penetration, a key factor for assessing growth and accessibility in the Cafe & Restaurants industry.
KFC's outlet distribution in Egypt is concentrated in Cairo (74 outlets), followed by Giza (36 outlets) and Al Qalyubiya (19 outlets). Other governorates have fewer outlets, suggesting potential for expansion in those regions. Red Sea has 3 outlets.
Understanding competitors' visitation patterns helps refine marketing strategies and identify opportunities to capture market share in the Cafe & Restaurants sector.
KFC customers in Egypt also frequently visit McDonald's (14.91% cross-visitation), Koshary El Tahrir (5.45%), and Pizza Hut (4.42%). Starbucks (3.74%) and Bazooka Fried Chicken (2.79%) also appear as competitors.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service in the Cafe & Restaurants environment.
KFC in Egypt experiences peak traffic between 6 PM and 10 PM, with the highest workload at 66.05% at 10 PM. Traffic is minimal between 3 AM and 9 AM, indicating the need for optimized staffing during peak hours.
Consumer segmentation informs targeted marketing, ensuring campaigns resonate with specific demographics to maximize engagement and ROI in the Cafe & Restaurants space.
KFC's consumer base in Egypt shows Men are over-represented (119 affinity index), while Women are under-represented (50 affinity index). Gen X is over-represented (114 affinity index), whereas Gen Y (95 affinity index) and Gen Z (70 affinity index) are under-represented.