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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cilantro performance in the Egypt and how they change over time
See what factors influence Cilantro performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Cilantro' competitors in the Egypt
An analysis of Cilantro' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cilantro is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cilantro's market performance is at the 67th percentile, indicating an average/above average market standing. This means Cilantro performs better than 67% of its peers in the Cafe & Restaurants industry in Egypt. Performance peers in the same percentile range include Brunch & Cake, حضرموت شيخ المندي - فرع, and Breadfast Coffee.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Cilantro's overall CSAT is 79%, up 11.3 percentage points year-over-year, indicating a significant improvement in customer satisfaction. Giza shows a CSAT of 83%, while Cairo has a CSAT of 78%. This suggests customers in Giza are slightly more satisfied than those in Cairo.
Average check reveals spending habits, reflecting menu pricing strategy effectiveness and customer purchasing power.
Cilantro's overall average check is 243.30 EGP, a 27.2% increase year-over-year, suggesting customers are spending more per visit. The average check in Giza is 287.40 EGP, while in Cairo it is 222.30 EGP. This indicates higher spending per customer in Giza compared to Cairo.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Cilantro has a total of 20 outlets. Cairo has the highest number of outlets with 12, followed by Giza with 5. Asyut, Alexandria and Matruh each have 1 outlet. This shows a strong presence in Cairo and Giza, with limited presence in other states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Cilantro, based on cross-visitation, are McDonald's (7.75%), Starbucks (5.5%), Second Cup (5.5%), Koshary El Tahrir (4.5%), and Primo's Pizza (4%). This indicates that customers who visit Cilantro also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Cilantro experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (74.19%). Traffic is lowest between 1:00 and 5:00. This data suggests the need for increased staffing and resources during evening hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific demographics.
Women (122%) and Gen X (145%) show high affinity for Cilantro, indicating they are overrepresented among Cilantro's consumers. Men (89%) and Gen Y (64%) are underrepresented. Gen Z also shows high affinity (133%). This suggests marketing efforts should focus on women, Gen X and Gen Z.