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Managing Partner, Global Business Development
See what factors influence Cilantro performance in the Egypt and how they change over time
See what factors influence Cilantro performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cilantro' competitors in the Egypt
An analysis of Cilantro' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Cilantro is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals competitive strength and customer preference, showing the brand's share of foot traffic in its industry.
Cilantro, with a market performance of 99, is a leading brand in Egypt's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference compared to its peers like Brooklyn’s, Hadramawt Antar, Al Agha, Pizza Hut, old street cafe and restaurant, and مولانا Mawlana who also share this leading position.
CSAT reflects customer loyalty and brand perception. Tracking changes identifies satisfaction drivers and areas for improvement in customer experience.
Cilantro's overall customer satisfaction is 76%, with a significant increase of 9.7 percentage points year-over-year, indicating improved customer experience. Cairo shows a higher CSAT (77%) with substantial growth (15.5pp), while Giza has a slightly lower CSAT (74%) and decreased satisfaction (-2.7pp), suggesting regional variations in customer perception.
Average check reflects customer spending habits and pricing strategy effectiveness, revealing revenue trends and customer value.
Cilantro's overall average check is 226 EGP, a 19% increase year-over-year, showing increased customer spending. Giza has a higher average check (267 EGP) with no growth, while Cairo's average check is 208 EGP, also with no growth. This indicates regional differences in transaction value.
Outlet count reflects brand reach and expansion strategy. Analyzing distribution across regions reveals growth opportunities and market penetration.
Cilantro has 11 outlets in Cairo, 5 in Giza, and 1 each in Asyut, Alexandria, and Matruh. Cairo dominates in outlet presence, indicating a strong focus on this region. Other governorates have fewer outlets, suggesting potential for expansion in those areas.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation reveals shared audience and competitive landscape dynamics.
Cilantro's top competitors are McDonald's (8.50% cross-visitation), Starbucks (6.13%), Cilantro itself (5.93%), Second Cup (5.53%), and Koshary El Tahrir (4.74%). This suggests that customers who visit Cilantro also frequent these brands, reflecting the competitive landscape in the Cafe & Restaurants industry in Egypt.
Traffic workload identifies peak hours and operational efficiency. Understanding customer flow informs staffing and service optimization.
Cilantro experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (73.07). The lowest traffic occurs between 1:00 and 5:00. This data suggests optimizing staffing and resources to manage peak hours effectively.
Consumer segments guide targeted marketing by understanding audience demographics and preferences. Affinity insights refine messaging and positioning.
Cilantro's consumer base shows high affinity among women (129 index) and Gen X (116 index), indicating these segments are overrepresented compared to the average consumer. Men (89 index), Gen Y (96 index), and Gen Z (76 index) are underrepresented. Marketing could be tailored to better engage these underrepresented groups.