Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Egypt and how they change over time
See what factors influence McDonald's performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Egypt
An analysis of McDonald's' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Egypt has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry. This high percentile signifies strong customer preference and competitive advantage, outperforming peers like Chickin Worx - تشيكن وركس, KFC, il Nilo | النيلو, Burger King, Kansas Fried Chicken, and حجوجة.
Customer satisfaction (CSAT) reflects brand perception. Monitoring CSAT helps identify strengths and areas for improvement in service and product offerings.
McDonald's in Egypt has an overall CSAT of 51%, up by 1.7 percentage points year-over-year. Luxor shows the highest CSAT at 87%, while Alexandria saw the biggest increase at 15.1 percentage points. South Sinai experienced a decrease of 2.6 percentage points. CSAT fluctuated between 47.80% and 57.68% from May to July 2025.
Average check reflects customer spending per visit. Monitoring average check helps evaluate pricing strategies and customer purchase behavior trends.
The overall average check for McDonald's in Egypt is 386.1 EGP, a 17.4% increase year-over-year. Suez has the highest average check at 565.4 EGP. From May to July 2025, the average check increased from 356.13 EGP to 427.75 EGP.
Number of outlets indicates market presence and accessibility. Tracking outlet distribution helps assess market penetration and expansion effectiveness.
McDonald's has 83 outlets in Cairo, representing the largest concentration in Egypt. Giza follows with 35 outlets, and Alexandria with 17. Other regions have significantly fewer outlets, indicating potential for expansion in those areas.
Identifying main competitors is crucial for strategic decision-making, market positioning, and benchmarking performance against other industry players.
McDonald's in Egypt sees KFC as its top competitor with a cross-visitation rate of 8.38%. Koshary El Tahrir follows at 6.12%, then Starbucks at 4.90%. Costa Coffee and Pizza Hut have cross-visitation rates of 3.21% and 3.10% respectively.
Traffic workload insights help optimize staffing and resource allocation based on peak and off-peak hours, enhancing operational efficiency.
McDonald's in Egypt experiences peak traffic between 18:00 and 22:00, with the highest workload at 70.79% at 22:00. Traffic is lowest between 04:00 and 06:00. Resource allocation can be aligned with these trends to optimize staffing and service.
Understanding consumer segments by gender and generation aids targeted marketing and positioning, optimizing engagement and brand relevance.
McDonald's in Egypt shows a higher affinity with women (71%), indicated by negative delta of -29.41%. Men segment shows overrepresentation(111%). Gen X (146%) demonstrate strong affinity. Gen Y (85%) and Gen Z (76%) are underrepresented.