Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Egypt and how they change over time
See what factors influence McDonald's performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Egypt
An analysis of McDonald's' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Egypt's Cafe & Restaurants industry, ranking in the top 9%. This indicates a strong market presence and customer preference compared to competitors like Ibn AlSham and KFC, which are positioned lower.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's customer satisfaction in Egypt is 48%, a decrease of 3.6 percentage points year-over-year. Luxor shows the highest satisfaction (79%), while Aswan experienced the largest drop (-15.7pp). Overall CSAT declined from 49.37% in June to 46.59% in August 2025.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
The average check for McDonald's in Egypt is 409.1 EGP, an increase of 18.3% year-over-year. Al Minufiya has the highest average check (512.5 EGP). The average check increased from 372.13 EGP in June to 467.56 EGP in August 2025.
Outlet count reflects market reach and brand accessibility, influencing market share and customer convenience.
McDonald's has 85 outlets in Cairo, dominating its presence in Egypt. Giza follows with 35 outlets, and Alexandria with 18. Other regions have significantly fewer outlets, indicating potential for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's main competitors in Egypt, based on cross-visitation, are KFC (7.72%), Koshary El Tahrir (6.12%), and Starbucks (4.71%). Pizza Hut and Bazooka Fried Chicken also show notable cross-visitation rates.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
McDonald's in Egypt experiences peak traffic between 7 PM and 10 PM, with the highest workload at 69.99% around 10 PM. Traffic is lowest between 4 AM and 6 AM, suggesting a need for adjusted operational strategies during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
McDonald's customer base in Egypt shows a higher affinity among men (122 index) compared to women (58 index). Gen X shows the highest affinity (136 index), while Gen Y and Gen Z are under-indexed (84 index each).