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Managing Partner, Global Business Development
See what factors influence Dunkin' performance in the Egypt and how they change over time
See what factors influence Dunkin' performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the Egypt
An analysis of Dunkin'' competitors in the Egypt
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, showing its competitive strength and customer preference within the industry.
Dunkin' in Egypt holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This indicates a strong market standing relative to its competitors like بهيج ملك الفسفور العجيب, Nişantaşi, Al Beiruti, Just smash, Cilantro and Stage El Nile which all have the same 99 percentile position.
Customer Satisfaction (CSAT) reflects brand perception. It directly impacts loyalty, influencing repeat business and positive word-of-mouth referrals.
Dunkin's overall customer satisfaction in Egypt is 59%, a decrease of 5 percentage points year-over-year. Satisfaction varies by state: Giza (62%, up 2.3pp), Cairo (61%, up 0.7pp), and Alexandria (38%, down 35.2pp). This suggests that customer experience varies significantly by location, requiring targeted strategies to improve satisfaction, especially in Alexandria.
Average check reflects spending per transaction. Monitoring this KPI helps gauge pricing strategy effectiveness and customer purchasing behavior.
Dunkin's average check in Egypt is 193.90 EGP, a 3.7% decrease year-over-year. Average check varies by state: Al Qalyubiya (212.50 EGP), Giza (203.80 EGP), Cairo (193.90 EGP), and Alexandria (143.80 EGP). This variance suggests regional differences in spending habits.
Outlet count indicates brand reach. More outlets can increase revenue and customer convenience, enhancing market presence.
Dunkin' has a total of 26 outlets in Egypt. Distribution by state: Cairo (12), Giza (10), Alexandria (2), Al Qalyubiya (1), and Matruh (1). The concentration in Cairo and Giza suggests strategic focus in these major urban centers, with opportunities for expansion in other regions.
Competitor analysis identifies key players. This helps in strategic planning, enabling informed decisions on differentiation and market positioning.
Dunkin's top competitors in Egypt, based on cross-visitation, are McDonald's (15.53%), Starbucks (8.09%), Koshary El Tahrir (6.60%), Second Cup (5.53%), and KFC (5.32%). This indicates that Dunkin' customers also frequent these establishments, revealing shared customer preferences and potential competitive overlap.
Traffic workload shows peak hours. Understanding traffic patterns enables efficient staffing and resource allocation to optimize customer experience.
Dunkin's traffic workload in Egypt peaks between 6 PM and 9 PM (hod 18-21), reaching 67.78% at 9 PM. The lowest traffic is between 1 AM and 5 AM. This data indicates when Dunkin' needs to ensure optimal staffing and stock levels to manage peak customer demand efficiently.
Consumer segments reveal audience demographics. This helps refine marketing, ensuring messaging and offers resonate with target customers.
Dunkin's consumer base in Egypt shows a significant affinity towards women (67%) and men (113%). Among generations, Gen X has an affinity of 93%, Gen Y 103%, and Gen Z 82%. This data suggests that marketing efforts should consider the preferences and behaviors of all genders, while being more relevant for the younger generations.