Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the Egypt and how they change over time
See what factors influence Starbucks performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Starbucks' competitors in the Egypt
An analysis of Starbucks' competitors in the Egypt
Top-5 brands that brand's customers also visit
Market performance reveals competitive strength and customer preference in the industry by showing the brand's share of foot traffic.
Starbucks in Egypt is in the leading top 1% of Cafe & Restaurants brands. This indicates a very strong market presence and high customer preference compared to its peers like Ted's, Koffee Kulture, Zain Alsham, Crepe&Waffle, Just smash and Mori sushi, which are on 99 percentile. This top position shows a leading market share.
Customer satisfaction is a key indicator of brand health, reflecting customer loyalty and the likelihood of repeat business and positive word-of-mouth.
Starbucks' overall customer satisfaction in Egypt is 66%, a decrease of 13.5 percentage points year-over-year. Satisfaction varies by state, with the Red Sea showing the highest (79%) and The Lake the lowest (48%). The downward trend suggests a need to address factors impacting customer experiences. Red Sea shows highest score.
Average check reflects customer spending per visit, influencing revenue and profitability. Monitoring it identifies trends and informs pricing and promotional strategies.
The overall average check for Starbucks in Egypt is 299.80 EGP, up 32.2% year-over-year. Alexandria has the highest average check (471.40 EGP), while The Lake has the lowest (242.50 EGP). The increase suggests customers are spending more per visit, potentially due to menu changes or inflation. Alexandria's customers spend most.
Outlet count indicates brand reach and market penetration. Tracking it reveals expansion progress and geographic distribution, influencing accessibility.
Starbucks has 56 outlets in Cairo, 24 in Giza, and 8 in Alexandria, highlighting Cairo as the primary market. Smaller numbers in other regions indicate growth opportunities. The high concentration in Cairo shows the brand's focus in the capital.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting areas for differentiation and market share gains.
McDonald's (13.59%) is the top competitor that Starbucks' customers also visit, followed by Koshary El Tahrir (7.32%), KFC (5.84%), Costa Coffee (4.67%), and Second Cup (4.25%). This cross-visitation data reveals customer preferences for similar quick-service restaurants.
Traffic workload analysis identifies peak hours, allowing for optimized staffing, resource allocation, and targeted marketing to enhance customer experience.
Starbucks' traffic peaks between 7 PM and 11 PM, with the highest workload at 59.46% at 9 PM. Traffic is lowest in the early morning. This data indicates the need for increased staffing during evening hours to manage customer flow effectively.
Consumer segmentation allows brands to understand diverse customer needs and preferences, tailoring marketing and product strategies for higher engagement and ROI.
Starbucks' customer base in Egypt has a high affinity with women (79%) and an over-representation of Gen X (122%). Gen Z is under-represented (75%) compared to the average consumer. This suggests marketing should focus on Gen X and understand the preferences of female customers.
Cafés & Restaurants