Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Schmidt performance in the Germany and how they change over time
See what factors influence Schmidt performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Schmidt is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Schmidt' competitors in the Germany
An analysis of Schmidt' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Schmidt's market performance is in the lower 41%, indicating a below average market standing. This suggests that Schmidt captures less foot traffic compared to its competitors. Performance peers in the same range include Niederegger, Oskar - Das Wirtshaus am Markt, BACK-FACTORY, Rausch Schokoladenhaus, Anna Amalia, and Berliner Döner Regensburg.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Schmidt's overall CSAT is 67%, a decrease of 7 percentage points year-over-year, indicating a decline in customer satisfaction. Brandenburg shows the highest CSAT at 100% with an increase of 7.1pp, while Lower Saxony has the lowest at 57% with a decrease of 19.6pp. This suggests a need to address customer concerns, especially in Lower Saxony.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions to boost profitability.
Schmidt's overall average check is 7.1 EUR, a decrease of 11.7% year-over-year, suggesting customers are spending less per visit. Lower Saxony has an average check of 7.2 EUR, while North Rhine-Westphalia has 7.1 EUR. The dynamic data shows a fluctuation in average check over the three-month period.
Outlet count indicates brand reach and market presence. Expansion boosts visibility, while closures signal challenges. Tracking changes informs growth strategies.
Schmidt has 47 outlets in North Rhine-Westphalia, 23 in Lower Saxony, and 1 each in Brandenburg and Saarland. The distribution of outlets highlights key regions for Schmidt's operations, with North Rhine-Westphalia being the most significant.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Schmidt's customers also frequently visit McDonald's (15.53%), Karlchen's Backstube (8.07%), Burger King (6.83%), KFC (3.73%), and Cafe Extrablatt (3.11%). This cross-visitation data suggests that Schmidt competes with both fast-food chains and other cafe brands for customer traffic.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Optimizing operations enhances customer experience and profitability.
Schmidt experiences peak traffic between 9 AM and 11 AM, with the highest workload at 10 AM (55.77). Traffic is minimal during the night. This data indicates the need for adequate staffing and resource allocation during morning peak hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enables tailored campaigns, boosting engagement and ROI.
Schmidt's customer base shows a higher affinity towards women (88%) and men (108%). Among generations, Gen X shows the highest affinity (122%), while Gen Y (57%) and Gen Z (72%) are under-indexed. This suggests that Schmidt appeals more to Gen X consumers.