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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Schmidt is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Schmidt performance in the Germany and how they change over time
See what factors influence Schmidt performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Schmidt' competitors in the Germany
An analysis of Schmidt' competitors in the Germany
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within the industry.
Schmidt, with a MARKET PERFORMANCE percentile of 99, is a leading brand. This high percentile indicates Schmidt captures a significant portion of customer visits compared to its peers in Germany's Cafe & Restaurants industry. Performance peers within the same percentile range include SEEHAUS im Englischen Garten, PANO - Brot, Bäckerei Steinbrink, s'Wirtshaus am See Friedrichshafen, Tokyo Ramen Takeichi, and Zum Wilde Männle.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, which can drive business growth or decline.
Schmidt's overall CSAT is 65%, a decrease of 7.7 percentage points year-over-year. Brandenburg shows the highest CSAT at 100%, while Lower Saxony shows the lowest at 53% with a significant decrease in growth value. This suggests a need to investigate and address customer satisfaction issues, particularly in Lower Saxony.
Average check reflects spending per customer, vital for revenue and profitability insights, helping optimize pricing and promotions.
Schmidt's overall average check is 7.1 EUR, down 11.7% year-over-year. Lower Saxony has an average check of 7.2 EUR, while North Rhine-Westphalia shows 7.1 EUR. The decrease in average check indicates that customers are spending less per visit. Strategies to increase spending per customer may be needed.
Competitor analysis helps identify market rivals, understand their strengths, and refine strategies for competitive advantage.
Schmidt's top competitors, based on cross-visitation, are McDonald's (15.53%), Karlchen's Backstube (8.07%), Burger King (6.83%), KFC (3.73%), and Cafe Extrablatt (3.11%). This reveals customers who visit Schmidt also frequent these brands, which gives insights into Schmidt's competitive landscape.
Understanding consumer segments enables targeted marketing, enhancing engagement and ROI by tailoring strategies to specific demographics.
Schmidt's consumer base shows a strong affinity with women (86 affinity index) and Gen X (122 affinity index). Gen Y (57 affinity index) and Gen Z (72 affinity index) are underrepresented. Marketing should consider the preferences of Gen X and women and strategies to attract younger generations.