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Managing Partner, Global Business Development
See what factors influence Karlchen's Backstube performance in the Germany and how they change over time
See what factors influence Karlchen's Backstube performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Karlchen's Backstube is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Karlchen's Backstube' competitors in the Germany
An analysis of Karlchen's Backstube' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry. It shows brand's share of foot traffic.
Karlchen's Backstube holds a leading market position in Germany's Cafe & Restaurants industry with a 99th percentile ranking. This indicates a strong competitive presence and high customer preference, placing it in the top 1% of brands. Performance peers in the same percentile range include Frau Möller, Brasserie du Sud, Umami Kebab, Burgie., Indian Palace and Al Midan Al Dimaschki.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps to understand if your customers are happy with your product/service.
Karlchen's Backstube's overall customer satisfaction is 79%, a decrease of 4.6 percentage points year-over-year. North Rhine-Westphalia shows a CSAT of 82% with a decrease of 1.6 percentage points, while Lower Saxony has a CSAT of 70% with a decrease of 14.5 percentage points. There is room for improvement.
Average check tracks spending per customer. A higher average check can indicate increased value or upselling effectiveness.
Karlchen's Backstube's overall average check is 12.2 EUR, up 9.3% year-over-year. In North Rhine-Westphalia, the average check is 12.3 EUR. In Lower Saxony, the average check is 11.4 EUR. The average check improved, compared to last year.
Competitor analysis reveals market dynamics. Understanding who your customers also visit highlights direct competition.
Karlchen's Backstube's top competitors based on customer cross-visitation are McDonald's (15.77%), Schmidt (5.39%), Burger King (4.56%), Bäckerei Hensel (3.32%), and Cafe Extrablatt (2.49%). McDonald's has a notably higher cross-visitation rate, indicating a significant overlap in customer base.
Understanding consumer segments is key for targeted marketing. Gender and generation insights inform effective marketing and positioning strategies.
Karlchen's Backstube has a high affinity with women(106) and Gen X (150), indicating these segments are overrepresented among their customers. Men are under-indexed (96). Gen Y is under-indexed (49).