Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence BACK-FACTORY performance in the Germany and how they change over time
See what factors influence BACK-FACTORY performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
BACK-FACTORY is in the top 1% of brands
Sample of brands in the same percentile
An analysis of BACK-FACTORY' competitors in the Germany
An analysis of BACK-FACTORY' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength and customer preference relative to competitors, indicating overall business health and growth potential.
BACK-FACTORY is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates strong customer preference. Performance peers in a similar range include Akle - Lebanese Cuisine, Tokoro Sushi Bar Leipzig, ATRIN, Casalot Restaurant, Malepartus, and Zum Wilde Männle.
Customer satisfaction is crucial for loyalty and revenue. Declines can signal issues needing attention to protect the brand's reputation and customer base.
Overall customer satisfaction for BACK-FACTORY is 54%, a decrease of 10 percentage points year-over-year. While Mecklenburg-Vorpommern shows the highest satisfaction at 70%, Baden-Württemberg has the lowest at 50%. Recent CSAT trend shows fluctuations, peaking in June but declining in July.
Average check reflects customer spending habits. Monitoring this KPI informs pricing strategies and helps identify opportunities to increase revenue per transaction.
The average check for BACK-FACTORY is 5.9 EUR, down 5.6% year-over-year. Lower Saxony shows an average check of 6.3 EUR, while North Rhine-Westphalia is at 6 EUR. The average check decreased from May to July.
Outlet count indicates market presence and expansion. Growth reflects investment and brand reach, impacting customer accessibility and revenue potential.
BACK-FACTORY has the highest number of outlets in North Rhine-Westphalia (10), followed by Lower Saxony (7). Bavaria has the fewest, with only 1 outlet. The data shows the distribution of BACK-FACTORY locations across Germany.
Identifying competitors reveals market dynamics. Tracking cross-visitation helps refine marketing and understand customer preferences within the industry.
The top competitors for BACK-FACTORY, based on cross-visitation, are McDonald's (15.53%), Burger King (13.66%), Subway (6.83%), Ditsch (3.73%), and BackWerk (3.73%). These brands attract some of the same customers as BACK-FACTORY.
Analyzing traffic patterns optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue opportunities.
BACK-FACTORY experiences peak traffic workload between 8 AM and 12 PM, with the highest activity around 11 AM (55.07%). Traffic is significantly lower during the night, indicating the need to adjust staffing accordingly.
Understanding consumer segments allows tailoring marketing to specific demographics, maximizing engagement and brand resonance with different customer groups.
BACK-FACTORY's customer base shows high affinity among women (108% affinity). Gen X (118% affinity) and Gen Z (125% affinity) are also overrepresented, while Gen Y (99% affinity) shows nearly average affinity.