Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BACK-FACTORY performance in the Germany and how they change over time
See what factors influence BACK-FACTORY performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of BACK-FACTORY' competitors in the Germany
An analysis of BACK-FACTORY' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
BACK-FACTORY is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BACK-FACTORY's market performance is in the lower 41% percentile, indicating a below average/lagging position. This suggests that the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile include TAM TAM - Küche & Bar and El Tarifa.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
BACK-FACTORY's overall CSAT is 56%, a decrease of 8.9 percentage points year-over-year, indicating declining customer happiness. CSAT varies by state, with Mecklenburg-Vorpommern showing the highest (70%) and North Rhine-Westphalia the lowest (49%).
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for BACK-FACTORY is 5.90 EUR, a decrease of 5.40% year-over-year. Lower Saxony has an average check of 6.30 EUR, while North Rhine-Westphalia has 6.00 EUR. The trend shows a slight decrease over the observed period.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
BACK-FACTORY has the most outlets in North Rhine-Westphalia (10), followed by Lower Saxony (7) and Bremen (6). Baden-Württemberg has 4 outlets, while Mecklenburg-Vorpommern and Hesse each have 3. Bavaria has the fewest outlets with 1.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
BACK-FACTORY's top competitors based on cross-visitation are McDonald's (15.63%), Burger King (13.75%), and Subway (6.88%). Ditsch (4.38%) and Cafe Extrablatt (3.75%) also see some cross-visitation from BACK-FACTORY customers.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
BACK-FACTORY experiences peak traffic between 8:00 AM and 1:00 PM, with the highest workload around 11:00 AM (54.68%). Traffic is significantly lower during nighttime hours, indicating a need for adjusted staffing during those times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups for better engagement.
BACK-FACTORY's customer base shows a high affinity towards women (index 85) and men (index 110). Gen X (index 118), Gen Y (index 99), and Gen Z (index 125) are also represented, with Gen Z showing the highest affinity.