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Managing Partner, Global Business Development
See what factors influence Schäfer's Brot- und performance in the Germany and how they change over time
See what factors influence Schäfer's Brot- und performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Schäfer's Brot- und' competitors in the Germany
An analysis of Schäfer's Brot- und' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Schäfer's Brot- und is in the top 1% of brands
Sample of brands in the same percentile
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Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Schäfer's Brot- und holds a leading position with a market performance percentile of 99 in Germany's Cafe & Restaurants industry. This indicates a strong market presence compared to peers like Mustafa's Gemüse Kebap, NAKOYASHI, Café Morgenstern, Augustiner Klosterwirt and Tucher-Bräu am Opernhaus, all positioned in the top 1%.
CSAT measures customer happiness, critical for loyalty and brand reputation, showing if customers will likely return and recommend the brand.
Schäfer's Brot- und's overall customer satisfaction (CSAT) is 70%, down by 4.1pp year-over-year. CSAT varies by state, with Bavaria at 94% and North Rhine-Westphalia at 79%. Lower Saxony and Saxony-Anhalt show decreased satisfaction, while North Rhine-Westphalia and Thuringia show increase.
Average check reflects customer spending per visit, vital for revenue insights and pricing strategy optimization in Cafe & Restaurants industry.
Schäfer's Brot- und's overall average check is 9.40 EUR, a decrease of 8.5% year-over-year. North Rhine-Westphalia leads with 11.80 EUR. Dynamic data shows fluctuations between May and July 2025, with a low of 8.79 EUR in June.
Outlet count indicates brand reach and expansion, vital for market penetration and growth in Cafe & Restaurants industry.
Schäfer's Brot- und has a significant presence with 106 outlets in Lower Saxony. Saxony-Anhalt has 82 outlets. North Rhine-Westphalia, Saxony, Thuringia, Brandenburg and Bavaria having fewer locations.
Competitor analysis identifies key rivals, crucial for strategic positioning and gaining a competitive edge in the Cafe & Restaurants industry.
Schäfer's Brot- und's top competitors include McDonald's (13.98% cross visitation), Burger King (7.29%), Brotmeisterei Steinecke (3.34%), L'Osteria (2.74%), and Subway (1.82%). This reveals customer overlap with fast-food chains and local bakeries.
Traffic workload reveals peak hours, vital for staffing and service optimization in Cafe & Restaurants industry to manage customer flow.
Schäfer's Brot- und experiences peak traffic between 8 AM and 4 PM, with highest workload at 10 AM (53.24). Traffic is minimal before 6 AM and after 8 PM, indicating a focus on breakfast and lunch crowds.
Understanding consumer segments allows for targeted marketing, optimizing product offerings to specific demographics in Cafe & Restaurants industry.
Schäfer's Brot- und's customer base consists of Women (99 affinity index) and Men (101 affinity index). The brand shows a decreasing affinity with younger generations: Gen X (84), Gen Y (77) and Gen Z (67).