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Managing Partner, Global Business Development
See what factors influence Dunkin' performance in the Germany and how they change over time
See what factors influence Dunkin' performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the Germany
An analysis of Dunkin'' competitors in the Germany
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin' ranks in the top 1% in Germany's Cafe & Restaurants industry, indicating a leading market position. This high percentile suggests strong customer preference and competitive advantage. Performance peers in the same percentile range include Kennedy's Bar and Restaurant, Ma Pasta, Call a Pizza, Bräustüberl Tegernsee, Kokono, and DIVE BAR MUNICH.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and revenue. Higher CSAT scores often correlate with increased customer retention and positive word-of-mouth.
Dunkin's overall CSAT in Germany is 57%, up by 0.5 percentage points year-over-year. Bavaria shows the highest CSAT at 68% with a growth of 7.8pp, while Hesse shows 54% with decline of -19.3pp, indicating regional variations in customer experience. Dynamic CSAT ranged from 54.01% to 58.39% between May and July 2025.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy. Monitoring changes helps in understanding customer behavior and profitability.
Dunkin's overall average check in Germany is €11.4, up 5.5% year-over-year. Rhineland-Palatinate has the highest average check at €17, while Baden-Württemberg has the lowest at €8.9. The dynamic average check varied from €7.87 to €14.57 between May and July 2025.
Outlet count reflects brand reach and market presence. Expansion strategies directly impact market share and brand visibility within the Cafe & Restaurants industry.
Dunkin' has 20 outlets in Bavaria, the highest number in Germany. North Rhine-Westphalia has 13 outlets, followed by Hesse and Baden-Württemberg with 10 each. This distribution highlights key regions for Dunkin's operations and market focus.
Identifying top competitors via cross-visitation reveals direct rivals and customer preferences, informing competitive strategies and market positioning effectiveness.
McDonald's (8.36%) is the most frequently cross-visited brand by Dunkin' customers in Germany, followed by Starbucks (5.88%), Burger King (4.02%), KFC (4.02%), and Five Guys (3.72%). This indicates significant overlap in customer base among these fast-food chains.
Traffic workload analysis reveals peak operational hours, optimizing staffing and inventory. Understanding daily traffic patterns enables efficient resource allocation and service optimization.
Dunkin's traffic workload in Germany peaks between 12 PM and 4 PM, with the highest workload at 53.33% around 3 PM. Traffic starts increasing at 6 AM, indicating a morning rush, and declines significantly after 9 PM.
Analyzing consumer segments informs targeted marketing, enhancing engagement and ROI. Tailoring strategies to gender and generational preferences improves brand resonance and customer acquisition.
Women show a higher affinity (116) for Dunkin' compared to men (91) in Germany. Gen Z exhibits the highest affinity (203), followed by Gen Y (139), and Gen X (48), suggesting that Dunkin' is highly favored among younger consumers.