Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sbarro performance in the United States and how they change over time
See what factors influence Sbarro performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sbarro' competitors in the United States
An analysis of Sbarro' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sbarro is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sbarro's market performance is in the top 1% within the Cafe & Restaurants industry in the United States, indicating a leading position. This suggests strong customer preference and competitive strength compared to its peers like Divieto Ristorante, Puckers Sports Grill, Moka & Co, MILA, Childress Vineyards, and Martin City Brewing Company Pizza & Taproom, which are also in the top 1%.
Customer satisfaction (CSAT) reflects customer loyalty and impacts revenue. Higher CSAT scores usually mean better brand perception and repeat business.
Sbarro's overall customer satisfaction is at 55%, with a slight increase of 0.9 percentage points year-over-year. Pennsylvania shows the highest CSAT at 91%, while Texas and South Carolina have lower scores around 71%. The dynamic CSAT data shows fluctuations, peaking in June 2025 and dipping in July, indicating possible operational factors influencing customer sentiment.
Average check (revenue per transaction) indicates customer spending habits and the effectiveness of upselling strategies, influencing overall revenue.
Sbarro's overall average check is $18.30, showing an 8.5% increase year-over-year. California has the highest average check at $39.30, while Georgia's is much lower at $15.70. The average check value varied over time, peaking in May 2025 and decreasing in June, indicating possible seasonal or promotional effects on customer spending.
Number of outlets shows brand reach and growth. More outlets typically mean higher market presence and potential revenue generation.
Sbarro has the most outlets in California (44), followed by Florida and Ohio (27 each). This suggests a strong presence in these states compared to others like Georgia and Virginia, which have fewer outlets (11 and 10 respectively). This shows where the brand prioritizes its locations.
Understanding key competitors through cross-visitation patterns helps refine marketing strategies and identify opportunities for differentiation.
Sbarro's customers also frequently visit McDonald's (18.03% cross-visitation), Taco Bell (7.68%), Wendy's (6.34%), Subway (6.18%), and Starbucks (6.01%). This shows Sbarro competes with a mix of fast-food chains and coffee shops, suggesting opportunities to highlight Sbarro's unique offerings against those competitors.
Traffic workload shows peak hours and staffing needs. Understanding these trends helps optimize resource allocation and improve customer service.
Sbarro experiences peak traffic between 10 AM and 6 PM, with the highest workload around 1 PM. Traffic is significantly lower during early morning hours (0-5 AM). This information helps optimize staffing and resource allocation to match customer demand throughout the day.
Consumer segments help target marketing. Understanding consumer demographics allows for tailored messaging and product development.
Sbarro's customer base has high affinity for Women(77%) and for Gen Y (115%). Gen X is slightly under-indexed (99%), while Gen Z is the least represented (72%). Tailoring marketing to Gen Y may prove beneficial, while exploring strategies to attract more Gen Z customers could also be beneficial.