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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sauce on the Side performance in the United States and how they change over time
See what factors influence Sauce on the Side performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sauce on the Side' competitors in the United States
An analysis of Sauce on the Side' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sauce on the Side is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference. It indicates brand's share of foot traffic in the industry.
Sauce on the Side's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile means the brand captures a significantly larger share of customer visits compared to most competitors. Performance peers in the same range include Amato's.
CSAT indicates customer loyalty and overall brand perception. Monitoring it helps identify areas for service improvement and customer retention strategies.
Sauce on the Side's overall customer satisfaction (CSAT) is 88%, a decrease of 2.9 percentage points year-over-year. CSAT in Missouri is 92% (up 4.1pp), while Indiana is 79% (down 19.8pp). This mixed performance suggests a need to investigate and address the drivers of dissatisfaction in Indiana to improve overall customer experience.
Average check reflects spending per customer, vital for revenue analysis. Increasing it boosts revenue without necessarily increasing customer traffic.
The overall average check for Sauce on the Side is $18.50, showing a 4.7% increase year-over-year. Missouri's average check is $19.30, while Indiana's is $16.50. This increase suggests successful pricing strategies or upselling. There is a need to identify reasons behind the lower numbers in Indiana.
Outlet count signifies brand reach and market presence. Expansion indicates growth, while stability suggests market consolidation or strategic focus.
Sauce on the Side has 9 outlets in Missouri, 2 in Indiana, and 1 in Illinois. The distribution of outlets indicates a strong presence in Missouri, with opportunity for expansion in Indiana and Illinois to bolster brand visibility and accessibility.
Analyzing competitors exposes market landscape and customer preferences, guiding strategic decisions in positioning, marketing, and innovation.
Top competitors for Sauce on the Side, based on cross-visitation, are McDonald's (8.81%), Chick-fil-A (8.29%), Taco Bell (5.70%), Sugarfire Smoke House (4.66%) and Culver's (4.66%). This indicates that customers who visit Sauce on the Side also frequent these fast-food and casual dining chains.
Traffic workload reveals peak hours, enabling efficient staffing. Matching resources to demand optimizes service quality and boosts profitability.
Sauce on the Side experiences peak traffic between 11 AM and 7 PM, with the highest workload around 6 PM (61.67). The business is closed between 10 PM and 10 AM. Optimized staffing and resource allocation are vital during those busy periods.
Consumer segments provide insights into core demographics, enabling tailored marketing. Focused campaigns boost engagement and brand affinity.
Sauce on the Side's customer base shows a high affinity towards women (86%) compared to men (113%). Gen X are overrepresented (146%), while Gen Y (75%) are underrepresented. Gen Z shows 113% affinity. Marketing should align with interests to improve engagement.