Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Amato's performance in the United States and how they change over time
See what factors influence Amato's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Amato's' competitors in the United States
An analysis of Amato's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Amato's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Amato's, with a market performance percentile of 99, is a leading brand. This high percentile indicates a strong market presence and customer preference, placing Amato's in the top 1% of brands. Performance peers in the same percentile range include Alonzo's Oyster Bar, Pockets Billiards, Wings & Beer, Sauce on the Side, Cilantro Taco Grill, Russ'Restaurant and super machi.
Customer Satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and business growth. Monitoring CSAT is essential.
Amato's overall CSAT is 69%, down by 7.9 percentage points year-over-year. Pennsylvania shows high satisfaction (97%), while Maine shows lower satisfaction (65%). Recent CSAT trends show a decline from 78.13% in May 2025 to 59% in July 2025, indicating a need for improvement.
Average check is the typical amount customers spend per visit. Tracking this KPI helps to understand revenue trends and informs pricing strategies.
Amato's average check is $15.50, a 5.6% decrease year-over-year. Pennsylvania has a higher average check ($20.70) compared to Maine ($15.00). The average check fluctuated from $15.26 in May 2025 to $14.69 in July 2025.
Tracking the number of outlets indicates brand reach and expansion. It reflects growth strategy and market penetration across different regions.
Amato's has the most outlets in Maine (19), followed by Vermont (11), Pennsylvania (3), and New Hampshire (2). This distribution reveals a concentration of stores in the northeastern United States.
Identifying top competitors based on cross-visitation helps refine competitive strategies and understand shared customer base.
Amato's top competitors based on customer cross-visitation are McDonald's (15.56%), Dunkin' (11.67%), Taco Bell (6.67%), Wendy's (5.56%), and Burger King (5.56%). These brands attract some of the same customers as Amato's.
Analyzing hourly traffic workload identifies peak times, enabling staffing optimization and improved customer service.
Amato's traffic workload peaks between 12:00 and 17:00, with the highest traffic at 12:00 (64.98). Traffic starts to increase at 5:00, peaks during lunch and afternoon, and declines significantly after 19:00.
Understanding consumer segments by gender and generation enables targeted marketing and customized offerings, improving engagement and ROI.
Women are overrepresented among Amato's customers (affinity index 85), while men are significantly overrepresented (affinity index 114). Gen X shows a high affinity (137), while Gen Y (60) and Gen Z (91) are underrepresented, suggesting stronger engagement with older demographics.