Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Santiago's Mexican Restaurant performance in the United States and how they change over time
See what factors influence Santiago's Mexican Restaurant performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Santiago's Mexican Restaurant' competitors in the United States
An analysis of Santiago's Mexican Restaurant' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Santiago's Mexican Restaurant is in the lower 43% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Santiago's Mexican Restaurant's Market Performance is at the 43rd percentile, indicating a below average market standing. This suggests the brand captures less foot traffic compared to industry peers. Performance peers in the same percentile range include Sabor Latin Street Grill, Dion's Pizza, Bertucci's Italian Restaurant, Gocha's Tapas Bar, Pelican's SnoBalls and Sushi Jungle.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Santiago's Mexican Restaurant has a CSAT of 72%, a slight increase of 0.4 percentage points year-over-year. This indicates generally positive customer sentiment. The CSAT in Colorado is also 72%, mirroring the overall average. CSAT fluctuated between 68.75% and 76.29% during the reporting period.
Average Check reflects spending per customer, crucial for revenue insights and pricing strategy optimization.
Santiago's Mexican Restaurant's average check is $14.10, a 6.6% increase year-over-year. This suggests customers are spending slightly more per visit. The average check in Colorado is also $14.10. The average check fluctuated between $13.88 and $14.23 during the reporting period.
Outlet count indicates brand reach and expansion, reflecting market presence and growth strategy effectiveness.
Santiago's Mexican Restaurant has 31 outlets in Colorado. This indicates a concentrated presence within the state, suggesting a regional focus for the brand.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
The top competitors for Santiago's Mexican Restaurant, based on customer cross-visitation, are McDonald's (15.07%), Taco Bell (7.42%), Chick-fil-A (7.21%), Wendy's (5.90%), and Burger King (4.80%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload distribution reveals peak hours, enabling efficient staffing and resource allocation.
Santiago's Mexican Restaurant experiences peak traffic between 6 AM and 19 PM, with the highest workload around 9 AM. There is no traffic between 20 PM and 5 AM. This data informs staffing and operational decisions to manage peak demand effectively.
Consumer segment insights enable targeted marketing, tailoring strategies to specific demographics for enhanced engagement.
Women show a 77 affinity index, while men show a 122 affinity index. Gen X shows a 138 affinity index, Gen Y shows a 77 affinity index, and Gen Z shows a 79 affinity index. Men and Gen X are overrepresented in Santiago's customer base, while women, Gen Y, and Gen Z are underrepresented.