Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Santiago's Mexican Restaurant performance in the United States and how they change over time
See what factors influence Santiago's Mexican Restaurant performance in the United States and how they change over time
In Cafés & Restaurants
·Aug – Oct 25
Santiago's Mexican Restaurant is right in the middle
Sample of brands in the same percentile
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Santiago's Mexican Restaurant' competitors in the United States
An analysis of Santiago's Mexican Restaurant' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Santiago's Mexican Restaurant's market performance is at the 45th percentile, indicating a below average/lagging position. This suggests the brand captures less foot traffic than most competitors. Performance peers in the same percentile: Brasão Brazilian Steakhouse, Sabor Latin Street Grill, The Jalapeno Tree, Detroit Wing Company, The Twisted Crab, Nifty Fifty's.
Identifying competitors reveals market dynamics. Understanding cross-visitation patterns informs strategies to attract and retain customers.
The top competitors for Santiago's Mexican Restaurant, based on customer cross-visitation, are McDonald's (14.94%), Chick-fil-A (8.79%), Taco Bell (7.38%), Wendy's (6.50%), and Olive Garden Italian Restaurant (4.57%). This indicates a significant overlap in customer base with fast-food chains.
Analyzing traffic workload by hour optimizes staffing and resource allocation. Understanding peak times ensures efficient service and customer satisfaction.
Santiago's Mexican Restaurant experiences peak traffic between 6 AM and 12 PM, with the highest workload around 9 AM (61.97%). Traffic significantly decreases after 6 PM, indicating a need to optimize staffing and promotions during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies for optimal engagement.
Santiago's Mexican Restaurant shows a high affinity with men (126 index) and Gen X (153 index), indicating these segments are overrepresented among its customers. Women (73 index), Gen Y (74 index), and Gen Z (89 index) are underrepresented, suggesting opportunities for targeted marketing to broaden appeal.