Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Santas Alitas performance in the Mexico and how they change over time
See what factors influence Santas Alitas performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Santas Alitas' competitors in the Mexico
An analysis of Santas Alitas' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Santas Alitas is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Santas Alitas holds a leading position with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry. This indicates a strong competitive advantage. Performance peers within a similar range are La Parroquia de Veracruz, Cantina La 20, Wingstop, La Marmota, Buffalo Wild Wings, and Ilios | Greek restaurant in.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty and revenue. High CSAT scores indicate strong brand perception.
Santas Alitas demonstrates high customer satisfaction, with an overall CSAT of 92%, a 10.8 percentage point increase year-over-year. Oaxaca shows the highest CSAT at 93%, while Hidalgo shows a decrease in satisfaction. This suggests strengths in certain regions, and areas needing improvement in others.
Average Check measures the average spending per transaction, crucial for revenue analysis and pricing strategy optimization, indicating customer spending habits.
Santas Alitas has an overall average check of 332.4 MXN, a 1.4% increase year-over-year. The State of Mexico has the highest average check at 353.3 MXN. These values indicates stable revenue per transaction with regional variances reflecting diverse economic conditions or menu preferences.
Competitor analysis identifies key rivals and their market share, helping inform strategies to gain a competitive edge and attract customers.
The top competitors for Santas Alitas, based on cross-visitation, are Little Caesars (4.47), KFC (3.88), McDonald's (3.88), Starbucks (3.11), and Carl's Jr. (2.72). This indicates shared customer bases, highlighting potential areas for competitive differentiation and targeted marketing efforts.
Consumer segment analysis helps understand customer demographics, enabling tailored marketing strategies and product offerings to specific groups.
Santas Alitas' customer base shows a higher affinity among women (Index 106) compared to men (Index 95). Gen Y (Index 140) shows the strongest affinity, while Gen X and Gen Z are under-indexed (Index 52). These affinity insights can inform targeted marketing and positioning strategies.