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Managing Partner, Global Business Development
See what factors influence Alitas performance in the Mexico and how they change over time
See what factors influence Alitas performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Alitas' competitors in the Mexico
An analysis of Alitas' competitors in the Mexico
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Alitas is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals Alitas's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Alitas has a Market Performance of 99 in Mexico, indicating a leading position. This means Alitas captures a significant share of customer visits. Performance peers include La Casa de los Abuelos, Cancino, Comicx, Moshi Moshi, Italianni's and Boston's all in the leading range.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts repeat business and brand reputation in the competitive market.
Alitas's overall CSAT is 69%, a 9.6 percentage point increase year-over-year, signaling improved customer sentiment. Michoacán shows the highest CSAT at 86%, while Guanajuato experiences a slight decrease. The CSAT trended between 66.22% and 73.29% from May to July 2025.
Average check indicates how much customers spend per visit, reflecting menu pricing, customer spending habits and the potential for revenue generation.
Alitas's overall average check is 394.3 MXN, a 20% increase year-over-year, showing higher customer spending. Jalisco leads with 550 MXN. Average check trended between 359.32 MXN and 431.23 MXN from May to July 2025.
The number of outlets indicates brand reach and market penetration, directly influencing customer access and potential revenue streams.
Alitas has the most outlets in the State of Mexico (133), indicating a strong presence. Jalisco has 38 outlets, Nuevo León has 32 outlets. Distribution across states varies significantly, impacting brand visibility and accessibility.
Identifying top competitors is key for strategic benchmarking and understanding the competitive landscape in the Cafe & Restaurants industry.
Alitas's top competitors based on cross-visitation are Starbucks (5.50%), Carl's Jr. (5.39%), McDonald's (4.77%), Little Caesars (4.56%), and KFC (3.73%). This indicates shared customer interest with these brands.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and tailor promotions to peak customer activity periods.
Alitas experiences peak traffic between 17:00 and 21:00, with the highest workload at 20:00 (53.32%). Traffic is lowest between 01:00 and 06:00. This data informs operational decisions and promotional timing.
Understanding consumer segments allows for targeted marketing strategies, tailoring products, and messaging to specific demographic groups.
Alitas' customer base shows high affinity towards women (99) and men (101). Gen Z (238) shows a very high affinity, Gen Y (105) overrepresented. Gen X (30) affinity is under-indexed.