Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence FIVE STAR performance in the Thailand and how they change over time
See what factors influence FIVE STAR performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of FIVE STAR' competitors in the Thailand
An analysis of FIVE STAR' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
FIVE STAR is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
FIVE STAR is a leading brand in Thailand's Cafe & Restaurants industry with a market performance percentile of 99. This indicates the brand captures a significantly high share of customer traffic compared to its peers. Performance peers in the same percentile: เส้นเตี๋ยว ราชาก๋วยเตี๋ยวเซี่ยงไฮ้ (ZENTIAO), Little Siam, Thipsamai, Baannok BKK | บ้านนอกเข้ากรุง, Chomchan Thai Restaurant, Blink me Bunny Cafe‘ & Bistro.
Customer satisfaction is a key indicator of brand health, reflecting the quality of customer experience and impacting loyalty and future growth.
FIVE STAR's overall customer satisfaction (CSAT) is 82%, with a decrease of 4.4 percentage points year-over-year. Nonthaburi Province shows the highest CSAT at 100% with significant growth. Chiang Mai Province and Chon Buri Province show decreased CSAT. The dynamic CSAT data shows a slight fluctuation over the past three months, with a high of 82.76% and a low of 81.40%.
Average check reflects spending per customer, which is vital for assessing pricing strategy effectiveness and revenue generation capability.
FIVE STAR's overall average check is 391.8 THB, representing a 133.3% increase year-over-year. Phra Nakhon Si Ayutthaya Province has the highest average check at 534.5 THB. Chiang Mai Province has an average check of 275 THB. Average check has increased over the past three months, ranging from 274.29 THB to 463.33 THB.
The number of outlets indicates brand reach and market presence, directly influencing accessibility and overall revenue potential.
FIVE STAR has a significant number of outlets across Thailand. Chon Buri Province leads with 49 outlets, followed by Chiang Mai Province with 48 and Nonthaburi Province with 46. These figures indicate a strong distribution network, especially in these key provinces.
Understanding key competitors helps refine strategies by identifying shared customers, assessing strengths/weaknesses, and spotting market opportunities.
FIVE STAR's top competitors based on cross-visitation are Café Amazon (11.60%), McDonald's (4.42%), KFC (3.87%), Pa Lek Boat Noodle (3.31%), and Suki Teenoi (3.31%). This indicates that a significant portion of FIVE STAR's customers also visit these brands, suggesting potential areas for competitive differentiation.
Analyzing hourly traffic workload enables optimized staffing, resource allocation, and targeted promotions during peak and off-peak hours.
FIVE STAR experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest workload observed around 4:00 PM (45.44%). Traffic gradually increases from 6:00 AM onwards, with a substantial surge from 7:00 AM. The lowest traffic workload is during the early morning hours (1:00 AM to 5:00 AM).
Analyzing consumer segments by gender/generation enables targeted marketing, tailored messaging, and optimized product offerings, enhancing engagement and ROI.
FIVE STAR's customer base shows strong affinity towards women, with a valueLabel of 82%, but delta is -18.37, indicating below-average engagement. The men consumer affinity index is 113%. Among generations, Gen Y shows a high affinity (107%), while Gen Z is under-indexed (64%). Gen X is at 89%.