Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence FIVE STAR performance in the Thailand and how they change over time
See what factors influence FIVE STAR performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of FIVE STAR' competitors in the Thailand
An analysis of FIVE STAR' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
FIVE STAR is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
FIVE STAR's market performance is at the 51st percentile in Thailand's Cafe & Restaurants industry, indicating an average market standing. Peers in a similar range include SSDD - Same Shit Different Day, Gukinju กูกินจุ สาขางามวงศ์วาน, Jim Thompson, SheeVa Café, Zafran Eatery, and ร้านเออแซ่บ แจ่วฮ้อน ลาดพร้าว. This suggests moderate competitive strength.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
FIVE STAR's overall customer satisfaction is 82%, a 1.5 percentage point increase year-over-year. In Phra Nakhon Si Ayutthaya Province, CSAT is 89%, with a 2.3 percentage point increase. The CSAT dynamic data shows fluctuations between 74.79% and 88.67% during the reporting period, indicating varying customer experiences.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
FIVE STAR's overall average check is 444.3 THB, a 150.2% increase year-over-year. In Phra Nakhon Si Ayutthaya Province, the average check is 577.5 THB, with no growth reported. The average check dynamic data shows values between 426.36 THB and 498.78 THB, suggesting stable spending habits.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility.
FIVE STAR has the highest number of outlets in Chon Buri Province (34), followed by Nonthaburi and Chiang Mai Provinces (33 each). Samut Prakan Province has 24 outlets, and Pathum Thani Province has 21. Other provinces have fewer outlets, indicating varying levels of market penetration.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
FIVE STAR's top competitors based on cross-visitation are Café Amazon (11.2%), McDonald's (4.8%), Swensen's (4%), KFC (4%), and Pa Lek Boat Noodle (4%). This indicates that customers who visit FIVE STAR also frequently visit these brands, highlighting potential areas for differentiation and competitive focus.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
FIVE STAR experiences peak traffic workload between 11 AM and 6 PM, with the highest workload around 1 PM to 4 PM (approximately 45%). Traffic significantly increases starting at 6 AM, peaks during midday, and declines after 6 PM, reaching its lowest point between 1 AM and 5 AM.
Understanding consumer segments enables targeted marketing and product development strategies.
FIVE STAR's customer base shows affinity indexes of 100 for both Women and Men. Gen X has an affinity index of 105, indicating a slightly higher representation. Gen Y has an affinity index of 98, while Gen Z has an affinity index of 67, suggesting they are under-indexed compared to the average consumer.