Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sanborns performance in the Mexico and how they change over time
See what factors influence Sanborns performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sanborns' competitors in the Mexico
An analysis of Sanborns' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Sanborns is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sanborns' market performance is at the 67th percentile, indicating an average/above average market standing in Mexico's Cafe & Restaurants industry. This means Sanborns is ahead of many competitors. Performance peers in the same percentile range include Don Ballenón, El Lugar de Max, El Globo, Rodizio, Kabuki Sushi, and The Italian Coffee Company.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Sanborns' overall customer satisfaction is 62%, a 1.3 percentage point increase year-over-year. Baja California shows the highest satisfaction at 90%, while Guerrero has the lowest at 74%. This indicates varying customer experiences across different states, with Baja California significantly outperforming other regions.
Average check indicates customer spending per visit, reflecting pricing strategy and customer purchasing behavior.
Sanborns' overall average check is 309 MXN, a 9.1% increase year-over-year. The State of Mexico has the highest average check at 413.4 MXN, while Chihuahua has the lowest at 266.7 MXN. This suggests regional differences in customer spending habits at Sanborns.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Sanborns has the most outlets in the State of Mexico (12), followed by Jalisco (5), Guerrero (4), Nuevo León (4), and Baja California (4). This distribution highlights key markets for Sanborns, with the State of Mexico having the strongest presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Sanborns' top competitors based on cross-visitation are Toks (9.95%), VIPS (9.53%), Starbucks (7.12%), La Casa de Toño (6.28%), and McDonald's (4.50%). This indicates that customers who visit Sanborns also frequently visit these brands, suggesting they are direct competitors.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Sanborns experiences peak traffic workload between 9 AM and 8 PM, with the highest workload at 12 PM (68.72%). Traffic is significantly lower during early morning hours. This data helps optimize staffing and resource allocation to meet customer demand.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Sanborns' customer base shows a high affinity for women (90%) and Gen X (190%). Men are overrepresented (108%). Gen Y is underrepresented (86%). This suggests that Sanborns resonates more strongly with women and Gen X compared to the average consumer.