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See what factors influence Salsa's Fresh Mex performance in the Australia and how they change over time
See what factors influence Salsa's Fresh Mex performance in the Australia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Salsa's Fresh Mex' competitors in the Australia
An analysis of Salsa's Fresh Mex' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Salsa's Fresh Mex is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Salsa's Fresh Mex holds a leading position with a percentile of 97, placing it in the top 3% of brands. This high percentile signifies strong brand preference. Peers like Harry's Café de Wheels, Hong Kong Chef, Logan & Albert Hotel, ROTI BAR, Grandalfs Burgers & Tacos, and Miss Ping's share a similar market performance.
Customer satisfaction (CSAT) is crucial for understanding customer loyalty and identifying areas for service improvement.
Salsa's Fresh Mex demonstrates an overall CSAT of 63%, a 14.1 percentage point increase year-over-year. South Australia shows the highest CSAT at 83% with a 35 percentage point growth, while Western Australia shows a decrease. The CSAT trend increased between May and July 2025.
Average check reveals spending habits, vital for pricing strategies and revenue optimization.
The overall average check for Salsa's Fresh Mex is 22.6 AUD, a 27.5% increase year-over-year, indicating increased spending per customer. Victoria has an average check of 16 AUD with no growth data. The average check decreased between May and July 2025.
Outlet count reflects brand reach, impacting accessibility and market presence.
Salsa's Fresh Mex has a varying number of outlets by state. Victoria has the highest number of outlets at 10, followed by South Australia with 4, Western Australia with 3, and New South Wales with 1. No growth data is available.
Identifying key competitors allows for strategic benchmarking and differentiation efforts.
McDonald's is the top competitor for Salsa's Fresh Mex with a cross-visitation rate of 16.67%. Other competitors include Hungry Jack's Burgers (11.11%), KFC (11.11%), Oporto (9.26%), and Nando's (7.41%), indicating shared customer bases.
Analyzing traffic workload helps optimize staffing and resource allocation during peak hours.
Traffic workload for Salsa's Fresh Mex peaks between 12:00 PM and 2:00 PM (hod 12-14), with the highest traffic at 1:00 PM (hod 13) at 65.43%. Traffic is minimal during night hours (hod 21-5).
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, using consumer affinity insights.
Women show a higher affinity (106%) compared to men (95%) for Salsa's Fresh Mex. Gen X is overrepresented (514%), indicating a high affinity from this generational segment. These affinity indices suggest how strongly each segment is represented.