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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Salsarita's Fresh Mexican Grill performance in the United States and how they change over time
See what factors influence Salsarita's Fresh Mexican Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Salsarita's Fresh Mexican Grill' competitors in the United States
An analysis of Salsarita's Fresh Mexican Grill' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Salsarita's Fresh Mexican Grill is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Salsarita's Fresh Mexican Grill holds a leading market performance with a percentile of 99, placing it in the top 1%. This indicates a strong competitive position and high customer preference. Performance peers include The Simpson Restaurant and Bar, Capital Doner, Desi Bites, Sabor Peruano 2, PennePazze, and Coconut Joe's, all within the same range.
Customer satisfaction (CSAT) indicates loyalty and brand perception, influencing repurchases and positive word-of-mouth, critical for sustainable growth.
Salsarita's Fresh Mexican Grill demonstrates a strong overall CSAT of 76%, up 6.5 percentage points year-over-year. Alabama shows the highest CSAT at 88%, while New York has decreased. The upward trend in CSAT from May to July suggests successful customer experience management.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception which drives revenue.
Salsarita's Fresh Mexican Grill's average check is $18.7, a 13.6% increase year-over-year, signaling increased spending per customer. Kentucky leads with $24.4, suggesting higher spending habits in this state. The upward trend from May to July shows revenue increase.
Analyzing competitors' cross-visitation reveals market dynamics, customer preferences, and opportunities for targeted marketing and strategic positioning.
Salsarita's Fresh Mexican Grill's customers also visit McDonald's (16.87%), Taco Bell (8.23%), Chick-fil-A (8.23%), Chipotle Mexican Grill (6.99%), and Burger King (6.17%). This cross-visitation highlights the competitive landscape and customer preferences in the market.
Understanding consumer segments informs targeted marketing, product positioning, and tailored experiences, maximizing engagement and brand resonance.
For Salsarita's Fresh Mexican Grill, both women and men have an affinity index of 100. Gen X and Gen Z are overrepresented with affinity indexes of 107, while Gen Y is slightly underrepresented with an index of 95.