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Managing Partner, Global Business Development
See what factors influence Rosticería Molinos performance in the Mexico and how they change over time
See what factors influence Rosticería Molinos performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rosticería Molinos' competitors in the Mexico
An analysis of Rosticería Molinos' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rosticería Molinos is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rosticería Molinos holds the 99th percentile, indicating a leading market position in Mexico's Cafe & Restaurants industry. This suggests strong customer preference compared to peers like Bee's Pizza Reforma, Voraz, Café La Habana, Negro Corazón Terraza, Pozoleria y Antojitos Cacahuazintle, and Sushi Yun-Yun who share the same percentile.
Customer Satisfaction (CSAT) measures how well a brand fulfills customer expectations, crucial for loyalty and positive word-of-mouth, driving revenue.
Rosticería Molinos' overall CSAT is 39%, a decrease of 15.1 percentage points year-over-year, signaling potential issues. However, in the State of Mexico, CSAT is 59%, reflecting an 8 percentage point increase, showing regional strengths. This indicates a need to investigate and address factors causing the overall decline while leveraging success in the State of Mexico.
Identifying top competitors highlights direct market rivals, crucial for strategic benchmarking and competitive advantage in the Cafe & Restaurants industry.
The top competitors for Rosticería Molinos, based on customer cross-visitation, are Little Caesars (13.70%), KFC (9.59%), VIPS (9.59%), La Casa de Toño (6.85%), and Starbucks (5.48%). This data suggests that customers of Rosticería Molinos also frequently visit these brands, indicating a need for differentiated offerings.
Understanding consumer segments allows for tailored marketing, improving engagement and effectiveness by aligning messaging and offers with specific demographics.
Consumers of Rosticería Molinos are more likely to be women (affinity index 62) and members of Gen Z (affinity index 416). While men are under-indexed (affinity index 128), suggesting a potential area for growth. The high affinity of Gen Z indicates that Rosticería Molinos effectively engages this demographic.