Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Roots Butchery performance in the South Africa and how they change over time
See what factors influence Roots Butchery performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Roots Butchery' competitors in the South Africa
An analysis of Roots Butchery' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Roots Butchery is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Roots Butchery's market performance is at the 96th percentile, making it a leading brand in South Africa's Cafe & Restaurants industry. This places Roots Butchery in the top 4% of brands, indicating a strong market position relative to its competitors like Oppiplaas, Pachas Restaurant, Egghead Diner, Lynx Wine Estate, Roma and Ridgeway Racebar, which are in the same percentile range.
Outlet count reflects brand reach and expansion. Monitoring it reveals market presence and growth opportunities.
Roots Butchery has 14 outlets in Gauteng, representing the majority of its locations. Limpopo and Free State each have 2 outlets, while North West and Mpumalanga each have 1. This distribution highlights Gauteng as the primary market for Roots Butchery.
Competitor analysis identifies key rivals and their market share. Tracking it informs competitive strategies and market positioning.
McDonald's (52.94%) and KFC (29.41%) are the top competitors for Roots Butchery, based on cross-visitation data. Spur (20.59%), Chicken Licken (17.65%), and Pedros (11.76%) also attract Roots Butchery customers. This indicates that Roots Butchery customers frequently visit fast-food chains.
Understanding peak traffic hours informs staffing and marketing strategies. Tracking it optimizes resource allocation and enhances customer experience.
Traffic workload for Roots Butchery peaks between 12:00 and 17:00, with the highest traffic at 13:00 (54.67%). Traffic is significantly lower during early morning hours. Staffing and marketing should be focused during peak hours to maximize sales.
Understanding consumer demographics allows for targeted marketing. Tracking it improves ad relevance and campaign effectiveness.
Women are overrepresented among Roots Butchery consumers, with an affinity index significantly above 100. Men are also overrepresented, but to a greater extent than women. Gen Y are overrepresented among Roots Butchery consumers, demonstrating a high affinity.