Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Rocky Mountain Chocolate Factory performance in the United States and how they change over time
See what factors influence Rocky Mountain Chocolate Factory performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rocky Mountain Chocolate Factory' competitors in the United States
An analysis of Rocky Mountain Chocolate Factory' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rocky Mountain Chocolate Factory is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Rocky Mountain Chocolate Factory is a leading brand with a 99th percentile MARKET PERFORMANCE. This indicates a strong market position, outperforming most competitors. Performance peers in a similar range include BelAir Cantina, LaPasha Lounge and Grill, Flying Saucer Draught Emporium, La Fisheria, Hearsay On The, and Diamond Bay Restaurant.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Higher CSAT scores often correlate with repeat business and positive word-of-mouth.
Rocky Mountain Chocolate Factory has an overall CSAT of 77%, a 2.9 percentage point increase year-over-year. Utah shows the highest CSAT at 91%, while North Carolina had the largest CSAT growth at 52.4 percentage points. The dynamic CSAT data shows fluctuations between May and July 2025, peaking in June.
Analyzing competitors identifies market trends and threats. Cross-visitation highlights shared customer base and competitive overlap.
Rocky Mountain Chocolate Factory's top competitors based on cross-visitation are McDonald's (16.31%), Starbucks (11.16%), Chick-fil-A (7.30%), Olive Garden Italian Restaurant (6.87%), and Taco Bell (5.15%). These brands share a portion of Rocky Mountain Chocolate Factory's customer base.
Understanding consumer segments allows for targeted marketing. Gender and generation insights inform tailored campaigns and product development.
Rocky Mountain Chocolate Factory's customer base shows a higher affinity among women (122) and Gen Z (120). Gen Y also show high affinity (108), while Gen X are slightly under-indexed (95). This indicates a need for tailored marketing that considers the nuances of these demographics.