Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Redefine Meals performance in the United States and how they change over time
See what factors influence Redefine Meals performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Redefine Meals' competitors in the United States
An analysis of Redefine Meals' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Redefine Meals is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reflects a brand’s share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Redefine Meals is a leading brand in the United States, achieving a 99th percentile market performance. This high percentile indicates strong customer preference and a significant competitive advantage. Performance peers in the 99th percentile include Big Mike's Soul Food, The French Café, Hamburger Joe's, Laguna Madre Seafood Company, La Cabra, and Russell Stover Chocolates.
Customer Satisfaction shows brand health, measuring customer happiness and loyalty, impacting repeat business and brand reputation.
Redefine Meals has an overall customer satisfaction of 89%, a 4.1 percentage point decrease year-over-year. In New York, customer satisfaction is also 89%, with a similar decrease. The CSAT trend declined from 94.29% in May to 81.36% in July 2025, signaling a need to investigate and address potential issues affecting customer happiness.
Average Check reflects customer spending per visit, revealing pricing strategy effectiveness and customer purchase behavior insights.
The overall average check for Redefine Meals is $31.10, a 23.7% decrease year-over-year. In New York, the average check is also $31.10 with no growth. The average check has remained stable around $27.36 from May to July 2025. The decrease in the average check indicates a potential shift in customer spending habits or pricing dynamics.
Number of Outlets indicates brand reach and expansion, showing growth and customer accessibility in the Cafe & Restaurants market.
Redefine Meals has 16 outlets in New York. This number represents the brand's current physical presence and customer accessibility in the state. Monitoring this number helps track the company's expansion strategy and market penetration.
Competitor analysis shows the competitive landscape, revealing which brands attract the same customers, aiding in strategic positioning.
The top competitors for Redefine Meals, based on cross-visitation, are Dunkin' (8.89%), Flanagan's Pub (6.67%), Dave & Buster's, Pollo Campero, and YAAAS TEA (4.44% each). This data indicates that customers who visit Redefine Meals also frequent these establishments, highlighting potential areas for competitive differentiation and marketing strategies.
Traffic Workload indicates peak hours and customer flow, enabling efficient staffing and resource allocation for optimal service.
Redefine Meals experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest traffic around 12:00 PM and 1:00 PM (59.32% and 59.40% respectively). Traffic is minimal during the early morning hours. Understanding these patterns allows for optimized staffing and resource management to meet customer demand during peak times.
Consumer Segments shows key demographics, informing marketing and product strategies to engage target customer groups effectively.
Redefine Meals shows a strong affinity toward women (index 97) and over-representation for men (index 103). Gen X shows a very high affinity (index 165), while Gen Y (index 83) and Gen Z (index 89) are under-indexed. This shows that the brand strongly resonates with male customers and Gen X, this data can inform targeted marketing and positioning strategies.