Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rau Má Mix performance in the Vietnam and how they change over time
See what factors influence Rau Má Mix performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rau Má Mix' competitors in the Vietnam
An analysis of Rau Má Mix' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Rau Má Mix is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rau Má Mix holds a market performance percentile of 47 in Vietnam's Cafe & Restaurants industry, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Chay Garden, Lẩu Wang - Vua Buffet Lẩu, Nhậu Tới Sáng Mr Mộc, Nhà hàng chay Tĩnh - Tĩnh Garden Vegetarian, Thai Market - Tầng 2 Emart Phan Văn Trị, and Loop 1 - Cocktail & Kitchen.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness, key for expansion.
Rau Má Mix has a presence in multiple provinces in Vietnam. Khánh Hòa Province has the highest number of outlets (2), while Lâm Đồng, Tây Ninh, Ninh Bình, and Đắk Lắk Provinces each have 1 outlet. This distribution shows the brand's geographic coverage across the country.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts, essential for market share.
The top competitors for Rau Má Mix, based on customer cross-visitation, are Highlands Coffee (11.56%), The Coffee House (7.48%), Mì Cay Seoul (4.76%), Katinat (4.76%), and Phuc Long (4.76%). This indicates that customers of Rau Má Mix also frequently visit these brands, highlighting direct competition.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation, optimizing customer experience and operational efficiency.
Rau Má Mix experiences peak traffic workload between 8 AM and 10 PM, with the highest activity around 7 PM (52.20%). Traffic is significantly lower during the early morning hours (0 AM - 5 AM). This data helps optimize staffing and resource allocation to meet customer demand during peak times.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific groups, maximizing campaign effectiveness.
Rau Má Mix has a slightly higher affinity with women (102%) compared to men (99%). Among generations, Gen Y shows the highest affinity (116%), while Gen X (76%) and Gen Z (80%) are under-indexed. This suggests that Gen Y is more strongly represented among Rau Má Mix customers.