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See what factors influence Primos Mexican Food performance in the United States and how they change over time
See what factors influence Primos Mexican Food performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Primos Mexican Food' competitors in the United States
An analysis of Primos Mexican Food' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Primos Mexican Food is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Primos Mexican Food's market performance is at the 98th percentile, a leading position, indicating strong customer preference. Peers include: Bumper 2 Burger, Cinzzetti's, Caffe Boa, SHATERA, Grill City, and Five Sisters Blues Cafe.
CSAT reflects customer happiness. A higher score means more repeat business and positive word-of-mouth, impacting long-term growth.
Primos Mexican Food boasts an 84% customer satisfaction, a significant 18.2 percentage point increase year-over-year. In California, the CSAT is also 84%, highlighting consistent positive customer feedback. The trend shows fluctuations between 69.33% and 92.31%.
Average check reveals spending per customer, crucial for revenue forecasting and understanding customer purchasing behavior.
The overall average check for Primos Mexican Food is $16.90, a 12.6% decrease year-over-year. California mirrors this average. Monthly average check values ranged from $15.77 to $18.00, indicating some variability in customer spending habits.
Outlet count indicates brand reach and market presence, directly influencing accessibility and revenue potential.
Primos Mexican Food has 20 outlets in California. This represents the brand's current operational scale, all within a single state.
Identifying top competitors through cross-visitation helps refine strategies to capture a larger customer base.
Top competitors for Primos Mexican Food, based on customer cross-visitation, include In-N-Out Burger (10.89%), Starbucks (9.90%), Burger King (8.91%), Taco Bell (7.92%), and El Pollo Loco (7.92%).
Traffic workload by hour helps optimize staffing and resource allocation to meet demand efficiently.
Traffic workload for Primos Mexican Food peaks between 11 AM and 1 PM, reaching 71.12% at noon. The lowest traffic occurs overnight. This data aids in effective staff scheduling and promotional timing.
Understanding consumer segments by gender and generation tailors marketing and positioning for better engagement.
Women show a 73 affinity index (under-indexed), and men show a 124 affinity index (over-indexed) for Primos Mexican Food. Gen X shows a 131 affinity index (over-indexed), Gen Y shows a 96 affinity index, and Gen Z shows a 66 affinity index (under-indexed).