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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pozolería Matamoros performance in the Mexico and how they change over time
See what factors influence Pozolería Matamoros performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pozolería Matamoros' competitors in the Mexico
An analysis of Pozolería Matamoros' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pozolería Matamoros is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, showing customer preference versus competitors via foot traffic share.
Pozolería Matamoros, with a 99th percentile, is a leading brand. This indicates strong market dominance. Performance peers like The Sonorenses Grill, Tezontle Restaurant, El Lucero, Comida china HONG CHENG, Melt Brunch & Burgers and Casa Ó share this top tier.
CSAT reflects customer happiness. A higher CSAT score usually correlates with better retention and positive brand perception.
Pozolería Matamoros has a 74% CSAT, a 7pp increase year-over-year, showing improved satisfaction. Puebla mirrors this at 74%. The CSAT fluctuated from 75.16% in May to 60.87% in July.
Average check shows how much customers spend per visit. It's vital for revenue analysis and pricing strategy optimization.
The average check is 195.50 MXN, a 1.6% decrease year-over-year. Puebla mirrors this at 195.50 MXN. The average check varied from 196.84 MXN in May to 206.10 MXN in July.
Outlet count indicates brand reach and expansion. It influences market coverage and potential customer access.
Pozolería Matamoros has 14 outlets in Puebla, showing a concentrated presence in this state. This suggests a focus on regional market penetration.
Knowing your competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
Top competitors are Little Caesars (7.94% cross visitation), Domino's Pizza (5.61%), McDonald's (5.61%), VIPS (5.61%), and Taquería la Oriental (4.67%). This indicates shared customer base, potentially similar preferences.
Traffic workload highlights peak hours, aiding staff scheduling and resource allocation to optimize customer service.
Peak traffic is between 14:00 and 18:00, reaching 59.38% at 16:00. Traffic is minimal from 0:00 to 10:00 and after 21:00. This informs staffing and operational adjustments.
Understanding consumer segments allows targeted marketing, tailoring products and messages for maximum impact and engagement.
Women are overrepresented, with an affinity index of 74.00. Men are also overrepresented with index of 120.00. Both Gen X (104.00) and Gen Y (129.00) are over-indexed, indicating high affinity.