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Managing Partner, Global Business Development
See what factors influence Portofino performance in the New Zealand and how they change over time
See what factors influence Portofino performance in the New Zealand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Portofino' competitors in the New Zealand
An analysis of Portofino' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Portofino is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Portofino, with a Market Performance of 99, is a leading brand in New Zealand's Cafe & Restaurants industry. This top 1% position shows strong market dominance. Performance peers like Downlow, FJ Noodles and Dumplings, Benny's American Burger Takapuna, Texas Chicken, My Kitchen Central Ltd, and Circus Circus also share this top-tier positioning.
Customer Satisfaction reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Portofino has a strong Customer Satisfaction (CSAT) score of 83%, increasing by 5.4pp year-over-year, indicating improved customer sentiment. Auckland has the highest CSAT at 93%, while Wellington lags at 64%. The trend from May to July 2025 shows a rise in CSAT, peaking at 93.41% in July.
Average Check reveals spending habits and revenue potential, guiding pricing and menu strategies to optimize profitability.
Portofino's overall Average Check is NZD 55.2, up 1% year-over-year, suggesting increased customer spending. Gisborne has the highest Average Check at NZD 62.1, while Auckland shows NZD 51.8. Average Check varied between NZD 54.32 and NZD 56.5 from May to July 2025.
Number of Outlets reflects brand reach and market penetration, impacting accessibility and brand visibility to potential customers.
Portofino has a total of 13 outlets in New Zealand. Auckland has the most outlets (6), followed by Waikato (2). Hawke's Bay, Taranaki, Wellington, Manawatū-Whanganui, and Gisborne each have 1 outlet, showing a concentrated presence in Auckland.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and attract customers.
Portofino's top competitors based on cross-visitation are McDonald's (20%), BurgerFuel (7.69%), KFC (7.69%), Columbus Coffee (4.62%), and Pizza Hut (4.62%). McDonald's has a significantly higher cross-visitation rate, indicating substantial customer overlap. Portofino needs to differentiate itself.
Traffic Workload identifies peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Portofino experiences peak traffic between 17:00 and 19:00, with the highest workload at 60.87% at 18:00. Traffic is minimal from 0:00 to 10:00, gradually increasing towards the afternoon. Staffing should be maximized during peak hours to meet customer demand.