Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Popeyes Louisiana Kitchen performance in the Vietnam and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Popeyes Louisiana Kitchen' competitors in the Vietnam
An analysis of Popeyes Louisiana Kitchen' competitors in the Vietnam
In Cafés & Restaurants
·Jul – Sep 25
Popeyes Louisiana Kitchen is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Popeyes Louisiana Kitchen in Vietnam has a market performance percentile of 65, indicating an average/above average market standing. This means the brand captures more customer traffic than many competitors. Performance peers in the same percentile range include Cơm Niêu Thiên Lý, Bếp Thái Koh Yam, Bếp Cuốn Đà Nẵng, HẺM FAST FOOD, Thuận Ký - Cơm Phủ Trứng - Q7, and Pink Pong Buffet.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Popeyes Louisiana Kitchen's overall customer satisfaction in Vietnam is 70%, a decrease of 1.8 percentage points year-over-year. Lâm Đồng Province shows high satisfaction at 96% with a growth of 5.6 percentage points. The CSAT trend shows fluctuations between 67.65% and 72.09% over the observed period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Popeyes Louisiana Kitchen in Vietnam is 165.7K VND, up 6% year-over-year. Lâm Đồng Province has the highest average check at 201.9K VND, with no growth. The average check trend shows an increase from 159259.26 VND to 178125 VND over the observed period.
Outlet count indicates brand reach and expansion, reflecting investment and growth strategy.
Popeyes Louisiana Kitchen has a limited presence in Vietnam, with one outlet each in Lâm Đồng Province, Bắc Ninh Province, and Huế. This suggests a focused or early-stage expansion strategy within the country.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Popeyes Louisiana Kitchen in Vietnam, based on customer cross-visitation, are Highlands Coffee (7.68%), Jollibee (6.46%), Phuc Long (5.05%), Lotteria (5.05%), and McDonald's (4.85%). This indicates significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing, resource allocation, and promotional timing for peak efficiency.
Popeyes Louisiana Kitchen experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (71.14). Traffic is significantly lower during early morning hours, indicating a need for adjusted operational strategies based on hourly demand.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI.
Popeyes Louisiana Kitchen's customer base in Vietnam shows a high affinity towards women (88) and Gen Z (122). Gen X is under-indexed (70), while Gen Y is slightly under-indexed (92). This suggests marketing should focus on Gen Z and female consumers.