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See what factors influence Popeyes Louisiana Kitchen performance in the India and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Popeyes Louisiana Kitchen' competitors in the India
An analysis of Popeyes Louisiana Kitchen' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Popeyes Louisiana Kitchen is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference within the Cafe & Restaurants industry, crucial for strategic decision-making.
Popeyes Louisiana Kitchen holds a leading market position in India with a 99th percentile, indicating it outperforms most competitors. This reflects strong brand preference. Performance peers include Secret Sambar, Hotel Dwarka, Samosa Party, Roastery coffee house !, 7th Heaven, and Elephant Treat.
Customer satisfaction (CSAT) reflects brand loyalty and service quality, directly impacting repeat business and positive word-of-mouth referrals.
Popeyes Louisiana Kitchen's overall CSAT in India is 61%, a 2.5 percentage point increase year-over-year. Uttarakhand shows the highest CSAT at 78%, though declining, while Karnataka demonstrates significant growth in CSAT at 14.4pp. Dynamic CSAT fluctuates between 56.82 and 63.32.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at Popeyes Louisiana Kitchen.
The overall average check for Popeyes Louisiana Kitchen in India is INR 642.9, a 9.3% increase year-over-year. Uttar Pradesh has the highest average check at INR 790.9. Dynamic average check varies between INR 584.17 and INR 687.62.
Number of outlets indicates brand reach and market penetration, crucial for assessing growth and accessibility to customers across different regions.
Popeyes Louisiana Kitchen has the most outlets in Karnataka (20), followed by Tamil Nadu (11), Kerala (7), Haryana and Delhi (5 each). This distribution highlights key regions for the brand's presence in India.
Identifying top competitors through cross-visitation helps understand the competitive landscape and customer preferences within the Cafe & Restaurants market.
Customers of Popeyes Louisiana Kitchen also frequently visit McDonald's (7.92%), KFC (7.41%), Domino's Pizza (5.62%), Burger King (5.24%), and Pizza Hut (4.09%), indicating these are key competitors in India.
Analyzing traffic workload by hours helps optimize staffing and resource allocation, ensuring efficient service during peak demand periods.
Traffic at Popeyes Louisiana Kitchen in India peaks between 11:00 AM and 10:00 PM, with highest traffic workload at 20:00 (8:00 PM). There is minimal to no traffic before 10:00 AM.
Understanding consumer segments allows for targeted marketing strategies, enhancing brand relevance and engagement with specific demographic groups.
Women have a 98 affinity index and Men 101. Gen X shows an affinity index of 103, Gen Y is at 106. Gen Z is under-indexed at 69. This indicates a higher affinity from the Gen Y segment.