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See what factors influence Ponto da Esfiha performance in the Brazil and how they change over time
See what factors influence Ponto da Esfiha performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Ponto da Esfiha' competitors in the Brazil
An analysis of Ponto da Esfiha' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ponto da Esfiha is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ponto da Esfiha is a leading brand, ranking in the top 1% in Brazil's cafe & restaurant industry. This percentile indicates a very strong market position relative to its peers. Performance peers in a similar range are not specified in provided data.
CSAT reflects customer happiness, which drives loyalty and revenue. Tracking CSAT helps identify areas for service improvement and maintain a competitive edge.
Customer satisfaction for Ponto da Esfiha is at 71% in Brazil, with a significant increase of 13.9 percentage points year-over-year. This indicates a positive trend in customer perception of the brand, particularly in the Southeast Region.
Average check reflects spending per customer. Monitoring it helps assess pricing strategies, menu effectiveness, and overall revenue generation per transaction.
The average check for Ponto da Esfiha is 55.40 BRL, showing a substantial increase of 22.20% compared to the previous year. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates market reach and brand presence. It reflects expansion efforts and potential revenue generation capacity across different regions.
Ponto da Esfiha has 30 outlets located in the Southeast Region of Brazil. This provides a clear picture of the brand's physical presence and market coverage in this specific geographic area.
Competitor analysis helps understand the competitive landscape. Identifying shared customers allows for strategic differentiation and targeted marketing efforts.
Ponto da Esfiha's top competitors based on customer overlap are McDonald's (18.33%), Burger King (9.67%), Cafezal (7.33%), Ponto da Esfiha Butantã (5.67%), and Habib's (4.33%). McDonald's has nearly double the overlap compared to other competitors.
Traffic workload shows peak hours, which guides staffing, promotions, and resource allocation to meet customer demand effectively and optimize operations.
Ponto da Esfiha experiences peak traffic between 17:00 and 22:00, with the highest workload around 20:00 and 21:00. Traffic is lowest between 03:00 and 06:00. This data supports staffing and promotional planning.
Understanding consumer segments allows targeted marketing and product development. Gender and generation insights enable tailored messaging and relevant offerings.
Ponto da Esfiha's customer base shows a higher affinity among women (77%), while men are under-indexed (120%). Gen Z has a significantly higher affinity (171%) compared to Gen X and Gen Y (95% each). This data can inform targeted marketing.