Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence O Matuto performance in the Brazil and how they change over time
See what factors influence O Matuto performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of O Matuto' competitors in the Brazil
An analysis of O Matuto' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
O Matuto is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
O Matuto's market performance is at the 51st percentile, placing it in the average/above average range. This indicates a moderate market standing relative to competitors. Performance peers in the same percentile range include Espetinho do Chocolate, Bar e restaurante Manoel Rufino, Restaurante Deu'Fome, Menia’S Restaurante, Padaria Portugália, and POINT DO PASTEL.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT indicates a strong brand.
O Matuto's overall customer satisfaction is 87%, a 7.2 percentage point increase year-over-year. The Southeast Region also shows 87% satisfaction. This indicates a strong positive trend in customer perception of the brand.
Average check (transaction value) shows spending per customer. Tracking it helps optimize pricing, promotions, and menu strategies for revenue growth.
O Matuto's overall average check is 197.8 BRL, a 19.8% increase year-over-year. The Southeast Region's average check is also 197.8 BRL. This suggests increased customer spending and revenue per transaction.
Outlet count indicates brand reach and market presence. Growth signifies expansion, while stability suggests market consolidation or saturation.
O Matuto has 19 outlets in the Southeast Region. This indicates a focused regional presence, with potential for further expansion or optimization within that area.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts for market share gains.
O Matuto's top competitors based on cross-visitation are McDonald's (12.59%), Outback Steakhouse (3.70%), Burger King (3.70%), Coco Bambu (3.70%), and Starbucks (1.85%). This highlights the competitive landscape and potential areas for differentiation.
Traffic workload by hour reveals peak times, enabling staffing optimization, targeted promotions, and improved customer experience during busy periods.
O Matuto experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (54.65%). Traffic starts increasing at 10:00 AM and decreases after 8:00 PM. This data helps optimize staffing and promotions.
Understanding consumer segments by gender and generation informs targeted marketing, product development, and personalized customer experiences.
O Matuto's customer base shows a higher affinity towards women (82%) and Gen Y (114%). Men are overrepresented (118%) and Gen X are underrepresented (95%). This suggests marketing and product strategies should consider these segment preferences.