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Managing Partner, Global Business Development
See what factors influence O Matuto performance in the Brazil and how they change over time
See what factors influence O Matuto performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of O Matuto' competitors in the Brazil
An analysis of O Matuto' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
O Matuto is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference, vital for strategic decisions and growth.
O Matuto holds a leading position in the Brazilian Cafe & Restaurants industry with a market performance percentile of 99. This signifies high customer preference relative to competitors. Performance peers in the same range include Degusta Delícias Geladas, Nogueira Pizzaria, Açaiteria & Sorveteria, Kanpai Sushi Temaki e Cia. Cabo Branco, Sushiloko, and Tia Graça Lanches, indicating a competitive landscape at the top.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and positive word-of-mouth.
O Matuto's overall customer satisfaction is high at 87%, with a significant increase of 12 percentage points year-over-year. This indicates improved customer experiences and enhanced brand perception. The Southeast Region maintains the same high satisfaction level. The dynamic CSAT data shows customer satisfaction ranged between 81.93% and 89.55% from May to July 2025.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding customer value.
O Matuto's overall average check is 194.80 BRL, marking a 19.60% increase year-over-year. This indicates customers are spending more per visit. The Southeast Region's average check is also 194.80 BRL. Average check amount flactuated during May-July 2025 period from 189.86 BRL to 200.00 BRL.
Outlet count indicates brand reach and market penetration, affecting accessibility and potential customer base.
O Matuto has 19 outlets in Brazil, all located in the Southeast Region. This shows a focused operational presence in this specific geographical area.
Competitor analysis identifies key rivals and customer preferences, guiding differentiation and competitive strategies.
McDonald's (12.78%), Outback Steakhouse (5.00%), Burger King (4.17%), Coco Bambu (3.06%), and Madero (2.78%) are the top competitors visited by O Matuto's customers. This cross-visitation data indicates shared customer preferences among these brands.
Traffic workload distribution reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
O Matuto experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 1 PM (56.93%) and 2 PM (55.79%). Minimal traffic occurs between midnight and 10 AM. These insights help optimize staffing levels based on hourly demand.
Consumer segment analysis informs targeted marketing and positioning strategies based on demographic affinity.
Women are overrepresented among O Matuto's consumers (82 index), whereas Men's index is 116. Gen X has an affinity index of 98, Gen Y - 105, and Gen Z demonstrates lower affinity (59 index).