Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pontillo's performance in the United States and how they change over time
See what factors influence Pontillo's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pontillo's is in the top 4% of brands
Sample of brands in the same percentile
An analysis of Pontillo's' competitors in the United States
An analysis of Pontillo's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Pontillo's market performance is at the 96th percentile, making it a leading brand. This indicates a strong market presence compared to its peers such as Las Trancas Taco Stand, Suicide Bridge Restaurant, CHINO'S Mexican Kitchen, Great Wall, Bernie's Brother Tropical Grill and Bar and Three Fold Noodles + Dumpling Co..
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT typically correlates with repeat business and positive word-of-mouth.
Pontillo's overall CSAT is 68%, a decrease of 13.3 percentage points year-over-year. The CSAT in New York is also 68%, which decreased 13.3 percentage points. The trend shows that the CSAT score has variability from May to July 2025.
Average check reveals spending per customer, influencing revenue. Monitoring it helps understand customer purchasing behavior and adjust pricing strategies.
Pontillo's overall average check is $18.60, a decrease of 14.7% year-over-year. Average check in New York is $18.60. Analyzing monthly data shows variability, with notable changes from May to July 2025.
Outlet count indicates brand reach and market penetration. A higher number suggests broader availability and potential for greater revenue generation.
Pontillo's has 15 outlets located in New York. This indicates a focused regional presence, with no expansion or contraction observed within the reported period.
Competitor analysis identifies key players vying for market share. Understanding competitors' strengths and weaknesses informs strategic positioning and differentiation.
Pontillo's top competitors based on customer cross-visitation are McDonald's (17.07%), Chipotle Mexican Grill (14.63%), Burger King (9.76%), Taco Bell (7.32%), and Dunkin' (7.32%). These brands capture a significant portion of Pontillo's customer base.
Traffic workload distribution reveals peak hours and operational efficiency. Understanding traffic patterns helps optimize staffing, inventory, and marketing efforts.
Pontillo's experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 5 PM. Traffic is minimal before 10 AM and after 10 PM.
Consumer segment analysis helps tailor marketing. Gender and Generation insights inform targeted campaigns, improving engagement and ROI by aligning with preferences.
Women are overrepresented among Pontillo's consumers (80%), while men are also overrepresented (119%). Both Gen X (87%) and Gen Y (95%) are under-indexed. These insights suggest opportunities for targeted marketing strategies.