Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollos Ray performance in the Mexico and how they change over time
See what factors influence Pollos Ray performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollos Ray' competitors in the Mexico
An analysis of Pollos Ray' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Pollos Ray is in the lower 39% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollos Ray's Market Performance is at the 39th percentile, indicating a below average market standing. This suggests that Pollos Ray captures less foot traffic compared to most competitors in Mexico's Cafe & Restaurants industry. Performance peers in the same percentile include Titos, Las Gordibuenas Sur Centro, Emilio, Restaurante Canto de Sirenas, Bestia Brasa Argentina, and Shamana Pachuca.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Pollos Ray's overall CSAT is 73%, a decrease of 4.6 percentage points year-over-year. The State of Mexico shows a CSAT of 61%, with a significant decrease of 17.6 percentage points. This indicates declining customer satisfaction, especially in the State of Mexico, requiring attention to service and product quality.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization in the Cafe & Restaurants industry.
Pollos Ray's overall average check is 167.3 MXN, a 41.7% increase year-over-year. The State of Mexico shows an average check of 188.6 MXN. This indicates increased customer spending, potentially due to menu changes or pricing adjustments, particularly in the State of Mexico.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in the Cafe & Restaurants sector.
Pollos Ray has 20 outlets in the State of Mexico, 3 in Veracruz, and 1 in Querétaro. The State of Mexico represents the largest concentration of Pollos Ray outlets, indicating a strong regional focus. Veracruz and Querétaro have a smaller presence.
Identifying top competitors helps understand market dynamics, benchmark performance, and refine strategies to gain a competitive edge.
Pollos Ray's top competitors based on customer cross-visitation are VIPS (8.25%), Little Caesars (8.25%), Burger King (7.22%), McDonald's (7.22%), and Toks (6.19%). This indicates that customers who visit Pollos Ray also frequently visit these brands, suggesting similar target audiences or occasions.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak and off-peak hours.
Pollos Ray experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 3:00 PM (55.64%). Traffic is minimal between 11:00 PM and 8:00 AM. This data suggests the need for optimized staffing and resource allocation during peak hours to ensure efficient service.
Understanding consumer segments allows for targeted marketing, personalized experiences, and optimized product offerings to maximize engagement and loyalty.
Pollos Ray's customer base shows a high affinity for women (65% affinity) and Gen Y (172% affinity). This suggests that Pollos Ray is particularly appealing to these demographics. Marketing efforts could be tailored to further engage these segments.