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Managing Partner, Global Business Development
See what factors influence Pollos Ray performance in the Mexico and how they change over time
See what factors influence Pollos Ray performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollos Ray' competitors in the Mexico
An analysis of Pollos Ray' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollos Ray is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Pollos Ray holds a leading position in Mexico's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This signifies a strong competitive advantage. Performance peers include El Rey del Cabrito, La Cueva Teotihuacán, La Casona, Bertilla Lagoon & Beach Club, LaTapperia de Comonfort, and Tortas Gigantes La Villa Los No. 1, all within the same high-performing range.
Customer Satisfaction (CSAT) reflects customer loyalty, directly influencing repeat business and brand reputation within Cafe & Restaurants sector.
Pollos Ray's overall CSAT is 64%, a decrease of 13.3 percentage points year-over-year. The State of Mexico shows a CSAT of 56%, down 23.4 percentage points. This indicates a decline in customer satisfaction that needs to be addressed. The lowest CSAT was in May 2025 (50), and highest in June 2025 (69.57).
Average Check shows customer spending habits, essential for revenue forecasting and menu optimization in the Cafe & Restaurants industry.
Pollos Ray's overall average check is 152.5 MXN, a 30.1% increase year-over-year. In the State of Mexico, the average check is 163.6 MXN, showing no growth. The average check was the lowest in June 2025 (123.68 MXN) and highest in July 2025 (197.5 MXN).
Tracking outlet numbers reveals market penetration and expansion, crucial for assessing growth in the Cafe & Restaurants sector.
Pollos Ray has 20 outlets in the State of Mexico, 4 in Veracruz, and 1 in Querétaro. This distribution indicates a strong presence in the State of Mexico, with smaller operations in Veracruz and Querétaro. There is no available data for growth values in number of outlets.
Competitor analysis identifies key rivals, enabling strategic positioning and competitive advantage within Cafe & Restaurants sector.
Pollos Ray's top competitors based on cross-visitation are Little Caesars (9.92%), VIPS (6.61%), Little Caesars Pizza (4.96%), Starbucks (4.96%), and Burger King (4.96%). This suggests that Pollos Ray customers also frequent pizza and fast-food chains, as well as coffee shops.
Traffic workload insights optimize staffing and resource allocation, enhancing operational efficiency in Cafe & Restaurants sector.
Pollos Ray experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest activity around 4:00 PM (58.19). Traffic is minimal between 10:00 PM and 6:00 AM, indicating the need for staffing adjustments based on these peak and off-peak hours.
Consumer segment analysis enables targeted marketing, tailoring strategies to resonate with different customer groups in Cafe & Restaurants sector.
Women are overrepresented among Pollos Ray's customers (affinity index of 74). Men are highly overrepresented (affinity index of 119). Gen Y also shows high affinity (affinity index of 172). This data points towards greater engagement from this demographic, indicating potential for tailored marketing.