Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Brujo performance in the Guatemala and how they change over time
See what factors influence Pollo Brujo performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Brujo' competitors in the Guatemala
An analysis of Pollo Brujo' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pollo Brujo is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Pollo Brujo's market performance is in the lower 34%, indicating a below average market standing. This suggests that Pollo Brujo captures less foot traffic compared to its competitors. Performance peers in the same range include Cenma, Rincón Del Steak, Masil Antigua, Lorely's Cuisine, Casa Santo Domingo, and Café Condesa.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates, crucial for sustained growth and positive word-of-mouth.
Pollo Brujo's overall CSAT is 61%, a decrease of 4.5 percentage points year-over-year. In Guatemala Department, CSAT is 59%, down 7.5 percentage points. This indicates declining customer sentiment, requiring investigation into service and product quality to improve satisfaction levels.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception, impacting overall revenue.
The average check for Pollo Brujo in Guatemala Department is 117.1 GTQ, with no change year-over-year. This stable average check suggests consistent spending habits among customers in this location, but there is no overall average check data.
Outlet count indicates market reach and expansion, reflecting brand accessibility and potential revenue streams across different locations.
Pollo Brujo has 17 outlets in Guatemala Department, 1 in Escuintla, and 1 in Sacatepéquez. The concentration in Guatemala Department suggests a strong regional presence, while the limited presence in other areas indicates potential for expansion.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and highlighting opportunities for differentiation.
Pollo Brujo's top competitors based on cross-visitation are McDonald's (31.71%), San Martín (21.95%), Pollo Campero (19.51%), Burger King (9.76%), and Subway (9.76%). This indicates that a significant portion of Pollo Brujo's customers also visit these brands, suggesting shared customer preferences.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to enhance customer experience and operational efficiency.
Pollo Brujo experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 2:00 PM (60.69%). Traffic is significantly lower during early morning hours. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments by gender and generation enables targeted marketing, enhancing engagement and brand resonance with specific demographics.
Pollo Brujo's customer base shows high affinity among women (69%) and men (118%). Gen Y demonstrates a very high affinity (182%). This suggests that marketing efforts should focus on these segments to maximize engagement and brand loyalty.