Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pollo Brujo performance in the Guatemala and how they change over time
See what factors influence Pollo Brujo performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Brujo' competitors in the Guatemala
An analysis of Pollo Brujo' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollo Brujo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference within its industry.
Pollo Brujo's market performance is at the 99th percentile, indicating a leading position. This signifies a strong market presence compared to peers like Sababa Restaurant, NEREA, Chichoy, Starbucks, Street Food Friends La Floresta, and Vice Pizzeria Antigua, all within the same range.
Customer satisfaction (CSAT) is crucial. Tracking CSAT changes identifies areas for improvement and ensures customer loyalty, directly impacting revenue.
Pollo Brujo's overall CSAT is 49%, a significant decrease of 35.1 percentage points year-over-year. In Guatemala Department, CSAT is 43%, down 39.4 percentage points. A drop in CSAT indicates a potential issue that needs investigation.
Average check reveals customer spending habits. Monitoring it helps optimize pricing strategies and identify upselling opportunities to boost revenue.
Pollo Brujo's overall average check is 114 GTQ, a 12.8% increase year-over-year. In Guatemala Department, the average check is 109.5 GTQ with no growth. Overall data shows healthy revenue increases.
Outlet number reflects brand's reach and expansion. Tracking outlet distribution helps to evaluate market penetration and identify growth opportunities.
Pollo Brujo has 19 outlets. 17 are located in Guatemala Department, and one each in Escuintla and Sacatepéquez. The data indicates that the brand is concentrated in Guatemala Department.
Competitor analysis identifies direct rivals. Understanding customer overlap informs competitive strategies and reveals opportunities for differentiation.
Pollo Brujo's top competitors include McDonald's (40% customer overlap), Pollo Campero (24.62%), San Martín (20%), Subway (10.77%), and Pizza Hut (9.23%). McDonald's represents a substantial competitive overlap.
Traffic workload indicates peak hours. Understanding these patterns allows optimal staffing and resource allocation, enhancing customer experience.
Pollo Brujo's peak traffic hours are between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (61.02). There is also high traffic from 3:00PM to 6:00 PM, and lower workload during early morning hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing ad relevance and ROI.
Pollo Brujo's customer base shows a high affinity among women (75) and Men (112), indicating that both genders are significant. Gen Y (185) also show high affinity.