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Managing Partner, Global Business Development
See what factors influence Pizzeta performance in the Mexico and how they change over time
See what factors influence Pizzeta performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pizzeta is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Pizzeta' competitors in the Mexico
An analysis of Pizzeta' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market share reveals competitive strength and customer preference. Top brands drive more foot traffic and revenue.
Pizzeta's market performance is in the top 1% in Mexico's Cafe & Restaurants industry, marking it as a leading brand. This high percentile indicates a strong market presence compared to peers like Terrazza Italiana, Sushi and Roll, Kolobok, La Gloria y El Golfo, Buckets Restaurant and Mr Lucho all at the same percentile range, suggesting Pizzeta significantly outperforms many competitors in attracting customers.
CSAT reflects customer loyalty and brand perception. Higher scores often correlate with repeat business and positive word-of-mouth.
Pizzeta's overall customer satisfaction (CSAT) in Mexico is 48%, with a 7.2 percentage point increase year-over-year. Sinaloa shows higher satisfaction at 49% with a 9 percentage point increase, while Querétaro has a 39% CSAT with a minor 0.3 percentage point increase. The trend over the observed period suggests a general positive trajectory in customer satisfaction, with fluctuations between 30.49% and 57.61%.
Average check indicates customer spending per visit, crucial for revenue forecasting and profitability analysis.
The overall average check for Pizzeta in Mexico is 195.40 MXN, showing a 4.4% increase year-over-year. Querétaro has the highest average check at 244.40 MXN, while Sinaloa's average check is 175.00 MXN. The average check fluctuated between 179.63 MXN and 216.13 MXN over the observed months, reflecting variations in customer spending habits.
Competitor analysis informs strategic positioning. Understanding cross-visitation helps refine marketing and loyalty programs.
Pizzeta's customers in Mexico also frequently visit Carl's Jr. (10.58%), KFC (9.62%), Pastelerías Panamá (9.62%), Caffenio (7.69%), and Little Caesars (7.69%). These brands represent key competitors that share a portion of Pizzeta's customer base, highlighting potential areas for competitive focus.
Understanding consumer segments enables tailored marketing. Gender and generation insights inform targeted campaigns and offerings.
Pizzeta's customer base shows high affinity among women (77%, under-indexed) and men (117%, over-indexed). Gen Y consumers are represented with affinity index of 86 (under-indexed). These affinity values suggest opportunities to fine-tune marketing to better resonate with key segments.