Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizzaman Chickenman performance in the Ghana and how they change over time
See what factors influence Pizzaman Chickenman performance in the Ghana and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pizzaman Chickenman is right in the middle
Sample of brands in the same percentile
An analysis of Pizzaman Chickenman' competitors in the Ghana
An analysis of Pizzaman Chickenman' competitors in the Ghana
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizzaman Chickenman's market performance is at the 47th percentile, indicating a below average/lagging position in Ghana's cafe & restaurant industry. This means the brand captures less foot traffic compared to many competitors. Performance peers in a similar range include The Honeysuckle Pub & Restaurant, Noble House, and Linda Dor Highway Rest stop.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Pizzaman Chickenman boasts a high overall CSAT of 90%, a significant 7 percentage point increase year-over-year. The Greater Accra Region shows a CSAT of 89%, with a growth of 7.3 percentage points. This indicates strong and improving customer satisfaction levels, suggesting effective service and product quality.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization in the cafe & restaurant sector.
Pizzaman Chickenman's overall average check is 197.80 GHS, a decrease of 2.1% year-over-year. In the Greater Accra Region, the average check is 181.20 GHS, showing no growth. This suggests a slight decline in customer spending per visit, potentially requiring a review of pricing or menu offerings.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in the restaurant industry.
Pizzaman Chickenman has a total of 54 outlets across Ghana. The Greater Accra Region dominates with 41 outlets, followed by the Ashanti Region with 9. Other regions (Eastern, Bono East, Central, and Western) each have 1 outlet. This distribution highlights a strong presence in Greater Accra, with opportunities for expansion in other regions.
Identifying key competitors allows for strategic benchmarking and understanding of market dynamics, crucial for gaining a competitive edge.
Pizzaman Chickenman's top competitors based on customer cross-visitation are Pizza Hut (23.88%), Papa's pizza (20.90%), and KFC (17.91%). Starbites (4.48%) and Jamestown Coffee Company (2.99%) have significantly lower cross-visitation. This indicates that customers who visit Pizzaman Chickenman also frequently visit Pizza Hut, Papa's pizza, and KFC.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Pizzaman Chickenman experiences peak traffic workload between 18:00 and 21:00, reaching a high of 55.77% at 20:00. Traffic is lowest in the early morning hours. This data suggests the need for increased staffing and resource allocation during peak hours to ensure efficient service.
Understanding consumer demographics enables targeted marketing, product development, and personalized customer experiences.
Pizzaman Chickenman's customer base shows a high affinity towards women (Index 87) and an over-representation of men (Index 108). Gen Z shows very high affinity (Index 1654). This suggests that marketing efforts should consider the preferences and behaviors of these key demographic segments.