Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizzaman Chickenman performance in the Ghana and how they change over time
See what factors influence Pizzaman Chickenman performance in the Ghana and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pizzaman Chickenman' competitors in the Ghana
An analysis of Pizzaman Chickenman' competitors in the Ghana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizzaman Chickenman is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic decision-making and growth.
Pizzaman Chickenman is a leading brand with a 99th percentile. This shows a strong market presence compared to peers like Papa's pizza, Papaye Fast Food, Pizza Hut, Starbites, KFC and Noble House which share same range.
Customer satisfaction (CSAT) is a key performance indicator (KPI). It gauges loyalty, enhances brand reputation, and drives repeat business.
Overall CSAT for Pizzaman Chickenman is 81%, up by 3.2 percentage points year-over-year, indicating improved customer perception. Greater Accra Region shows a CSAT of 80%, with a 2.6 percentage point increase. Monthly CSAT varies from 72.73% to 97.92%.
Average check reflects spending per customer, vital for revenue forecasting, menu optimization, and profitability analysis.
The overall average check is 268.3 GHS, a 15.9% increase year-over-year, suggesting customers are spending more per visit. The average check in the Greater Accra Region is 261.8 GHS. Monthly average check varies from 209.72 GHS to 307.29 GHS.
Outlet count indicates market reach and expansion, crucial for assessing brand accessibility and growth potential across regions.
Pizzaman Chickenman has 23 outlets in the Greater Accra Region, 8 in the Ashanti Region, and 1 each in the Bono East and Central Regions. This distribution shows the brand's physical presence across Ghana.
Competitor analysis informs strategic positioning by revealing cross-visitation patterns and key rivals in the market.
Top competitors for Pizzaman Chickenman include KFC (50% cross-visitation), KFC Koforidua (19.49%), Pizza Hut (14.41%), Papa's pizza (13.56%), and EDDYS PIZZA (5.08%). KFC is a significant competitor based on customer overlap.
Traffic workload analysis pinpoints peak hours, enabling efficient staffing and resource allocation to maximize customer service.
Peak traffic for Pizzaman Chickenman occurs between 16:00 and 20:00, with the highest workload at 17:00 (55.13%), 18:00 (57.74%) and 19:00 (57.66%). The lowest traffic is between 1:00 and 5:00.
Understanding consumer segments enables targeted marketing strategies, tailoring campaigns to specific demographics to boost engagement.
Women show affinity to Pizzaman Chickenman (71%), while men show higher affinity at 111%. Gen Z affinity is 1673%, showing they are significant consumers, therefore more targeted marketing is needed.