Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Ghana and how they change over time
See what factors influence KFC performance in the Ghana and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Ghana
An analysis of KFC' competitors in the Ghana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects a brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC in Ghana holds a leading position with a 99th percentile, indicating strong market presence. Peers like Pizza Hut, Papa's pizza, Pizzaman Chickenman, Papaye Fast Food, Starbites, and Noble House share a similar top-tier market standing.
Customer satisfaction is key to brand loyalty and repeat business. Tracking CSAT helps understand customer sentiment and identify areas for improvement.
KFC in Ghana boasts a high overall customer satisfaction of 98%, a 13.4 percentage point increase year-over-year. Bono and Northern Regions show 100% satisfaction, indicating strong regional performance, while Western Region shows a slight decrease.
Average check reveals customer spending habits and pricing effectiveness, offering insights into revenue trends and customer value.
The average check for KFC in Ghana is 196.1 GHS, up 47.9% year-over-year. Ashanti Region leads with 287.9 GHS, while Central Region shows the lowest average check at 158.4 GHS, suggesting regional spending variations.
Outlet count indicates brand reach and accessibility, reflecting expansion strategy and market penetration across different regions.
KFC has 26 outlets in the Greater Accra Region, the highest concentration in Ghana. Ashanti Region has 6 outlets, Central Region has 3, while Northern and Western Regions each have 2. Bono, Eastern, and Volta Regions each have 1 outlet.
Understanding competitors helps refine strategies by identifying cross-visitation patterns, informing marketing and customer retention efforts.
Pizzaman Chickenman is KFC's top competitor in Ghana, with a cross-visitation rate of 11.75%. Papa's pizza (6.18%), Pizza Hut (5.78%), Papaye Fast Food (4.78%), and Starbites (4.58%) are also key competitors based on customer overlap.
Analyzing traffic workload by hour reveals peak times, optimizing staffing and resource allocation for improved customer experience.
Traffic at KFC in Ghana peaks between 17:00 and 19:00 hours, with the highest workload recorded at 18:00 (65.95). The lowest traffic occurs between 0:00 and 6:00 hours, with minimal activity during these early morning hours.
Analyzing consumer segments informs targeted marketing, adapting strategies to resonate with gender and generational preferences.
KFC's customer base in Ghana shows higher affinity towards women (81) and Gen Z (134). Gen X (76) and Gen Y (94) are under-indexed. Men have affinity index of 107.