Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Ghana and how they change over time
See what factors influence KFC performance in the Ghana and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Ghana
An analysis of KFC' competitors in the Ghana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
KFC is in the top 1% in Ghana's cafe & restaurant industry, a leading position. This shows strong customer preference. Performance peers in a similar range are not available.
Customer satisfaction is crucial for loyalty and positive word-of-mouth, directly impacting revenue and brand reputation.
KFC in Ghana boasts a high overall customer satisfaction at 98%, up 7.2 percentage points year-over-year. Bono and Northern Regions lead with 100% satisfaction. This indicates strong service quality and customer experience.
Average check reflects customer spending per visit, crucial for revenue insights and pricing strategy optimization.
The overall average check for KFC in Ghana is 200.80 GHS, a 49.80% increase year-over-year. Ashanti Region has the highest average check at 315.20 GHS. This suggests increased spending per customer.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
KFC has 29 outlets in the Greater Accra Region, the most in Ghana. Ashanti Region follows with 7 outlets. This distribution reflects strategic market coverage.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
Papa's pizza is the top competitor with a cross-visitation rate of 6.42%. Starbites and Papaye Fast Food also show significant overlap in customer visits. This highlights key competitors for KFC.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
KFC experiences peak traffic between 17:00 and 19:00, with the highest workload at 67.55%. Traffic is lowest in the early morning hours. This informs staffing and operational adjustments.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific demographics for higher engagement.
Women show a slightly higher affinity (102) than men (99). Gen Z (118) and Gen Y (107) are overrepresented, while Gen X (54) is underrepresented. This suggests a younger consumer base.