Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pinkberry performance in the Ghana and how they change over time
See what factors influence Pinkberry performance in the Ghana and how they change over time
Available by subscription
Available by subscription
An analysis of Pinkberry' competitors in the Ghana
An analysis of Pinkberry' competitors in the Ghana
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pinkberry is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Pinkberry's market performance in Ghana is at the 98th percentile, placing it as a leading brand in the Cafe & Restaurants industry. This indicates a strong market presence relative to competitors like Rehab Beach Club Gh, Pizzaman Chickenman, Polo Club Restaurant & Lounge, DNR Turkish Restaurant, Capitol Cafe & Restaurant, and Club Smooth, all positioned at the same percentile.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, impacting loyalty and revenue.
Pinkberry's overall CSAT in Ghana is 68%, a decrease of 2.6 percentage points year-over-year. Greater Accra Region shows a significantly higher CSAT of 85%, with an increase of 14.4 percentage points. The dynamic CSAT data shows a consistent value around 54.55% between May and July 2025. This suggests regional strengths but overall declining satisfaction.
Outlet count indicates brand reach and market presence, influencing customer accessibility and revenue potential in different regions.
Pinkberry has 11 outlets in the Greater Accra Region, 3 in the Ashanti Region, and 1 in the Central Region of Ghana. The Greater Accra Region accounts for 100% of the outlet distribution. This highlights a concentration of Pinkberry's physical presence in the Greater Accra Region.
Identifying competitors and cross-visitation patterns helps understand customer preferences and competitive landscape for strategic decision-making.
Pinkberry's top competitors in Ghana, based on customer cross-visitation, are KFC (35.71%), Papa's pizza (21.43%), and Papaye Fast Food (10.71%). Pinocchio & La Piazza Restaurants (OSU) and Pinocchio & La Piazza Restaurant (East Legon) each account for 7.14%. This data shows that Pinkberry customers also frequent fast-food chains and pizza restaurants.
Analyzing traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Pinkberry's traffic workload in Ghana peaks between 17:00 (5:00 PM) and 19:00 (7:00 PM), reaching 67.97%. The lowest traffic is between 0:00 (12:00 AM) and 9:00 (9:00 AM), with minimal activity. This shows that Pinkberry is most active during late afternoon and early evening hours.
Understanding consumer segments by gender and generation allows for targeted marketing and product positioning to maximize engagement.
Pinkberry's customer base shows a higher affinity among women (54%) and a very high affinity among Gen X (380%). This means that relative to the average cafe customer in Ghana, women and Gen X customers are more likely to choose Pinkberry. The affinity index for men is 118%.