Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pinkberry performance in the Ghana and how they change over time
See what factors influence Pinkberry performance in the Ghana and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pinkberry' competitors in the Ghana
An analysis of Pinkberry' competitors in the Ghana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pinkberry is in the lower 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pinkberry's MARKET PERFORMANCE in Ghana is in the lower 25%, indicating a lagging position. This suggests weaker market presence compared to competitors. Performance peers in similar range: Philipo’s Tilapia Joint - East Legon, Shogun, Capitol Cafe & Restaurant, Aduanipa okponglo, Rehab Beach Club Gh, Masada restaurant.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Pinkberry has 11 outlets in the Greater Accra Region, 2 in the Ashanti Region, and 1 in the Central Region of Ghana. The Greater Accra Region accounts for the majority of Pinkberry's presence.
Identifying key competitors allows for strategic benchmarking and understanding competitive dynamics.
Pinkberry's top competitors based on customer cross-visitation are KFC (50%), Papa's pizza (25%), Papaye Fast Food (18.75%), Rice Xpress (12.5%), and Starbites (12.5%). This indicates shared customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Pinkberry's peak traffic workload in Ghana occurs between 17:00 and 20:00, with the highest workload at 19:00 (67.02%). Traffic is minimal between 0:00 and 9:00.
Understanding consumer segments enables targeted marketing and product development strategies.
Pinkberry's customer base shows a high affinity index for Men (130), indicating they are overrepresented compared to the average consumer. Gen X also shows a very high affinity (377), suggesting strong engagement from this generation.