Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Hut performance in the Ghana and how they change over time
See what factors influence Pizza Hut performance in the Ghana and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Ghana
An analysis of Pizza Hut' competitors in the Ghana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Pizza Hut is a leading brand in Ghana's cafe and restaurant industry, with a market performance percentile of 99. This indicates that Pizza Hut captures a significant share of customer visits. Performance peers in similar position: KFC, Papa's pizza, Pizzaman Chickenman, Papaye Fast Food, Starbites, Noble House.
Customer satisfaction (CSAT) is crucial, reflecting customer loyalty and likelihood of repeat business and positive recommendations.
Pizza Hut in Ghana shows high customer satisfaction, with an overall CSAT of 95%, a 15.1 percentage point increase year-over-year. Greater Accra Region also reports 95% satisfaction. This indicates strong customer approval.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
Pizza Hut's average check in Ghana is 207.40 GHS, a 1.7% increase year-over-year. Greater Accra Region shows an average check of 208.30 GHS, while Central Region shows 192.60 GHS, indicating regional spending variations.
Outlet count indicates brand reach, market presence, and potential revenue generation capabilities within a specific region.
Pizza Hut has 20 outlets in Ghana. 19 are located in the Greater Accra Region, and 1 is located in the Central Region, indicating a concentration of stores in the capital region.
Analyzing competitors reveals direct rivals and customer preferences, aiding strategic positioning and targeted marketing efforts.
Top competitors based on cross-visitation are KFC (35.37%), Pizzaman Chickenman (20.73%), and Papa's pizza (19.51%). Pegados Catering (4.88%) and Cheezzy Pizza (4.88%) are also notable.
Traffic workload analysis optimizes staffing, resource allocation, and promotional timing, maximizing efficiency and customer satisfaction.
Peak traffic for Pizza Hut in Ghana occurs between 10 AM and 10 PM, with the highest workload around 2 PM (52.89). Traffic is lowest in the early morning hours (0 AM - 5 AM).
Understanding consumer segments by gender and generation enables targeted marketing and product positioning for maximum impact.
Women have a higher affinity (106) for Pizza Hut compared to the average consumer, while men are slightly under-indexed (97). Gen Y shows a strong affinity (168), suggesting an overrepresentation of this segment.