Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the Ghana and how they change over time
See what factors influence Pizza Hut performance in the Ghana and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Ghana
An analysis of Pizza Hut' competitors in the Ghana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Pizza Hut is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance is at the 58th percentile, indicating an average/above average market standing in Ghana's Cafe & Restaurants industry. This suggests a solid customer base and competitive position. Performance peers in a similar range include Papa's pizza, Linda Dor Highway Rest stop, Pizzaman Chickenman, and Noble House.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies.
Pizza Hut's top competitors based on cross-visitation are KFC (33.33%), Pizzaman Chickenman (24.24%), and Papa's pizza (16.67%). This indicates that a significant portion of Pizza Hut's customers also visit these brands, highlighting direct competition for customer loyalty.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Pizza Hut experiences peak traffic workload between 10:00 and 22:00, with the highest activity around 19:00 (53.80%). Traffic is significantly lower during the early morning hours (0:00 to 8:00), suggesting a need for adjusted staffing and operational strategies based on time of day.
Understanding consumer segments enables targeted marketing and product development.
Women (114 affinity index) are overrepresented among Pizza Hut's consumers, while men (92 affinity index) are underrepresented. Gen Y (176 affinity index) shows a high affinity. This suggests marketing strategies should consider the preferences and behaviors of these key demographic groups.