Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbites performance in the Ghana and how they change over time
See what factors influence Starbites performance in the Ghana and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starbites' competitors in the Ghana
An analysis of Starbites' competitors in the Ghana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbites is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals a brand's share of foot traffic, reflecting its competitive strength and customer preference in the cafe industry.
Starbites, with a market performance of 99, is a leading brand in Ghana's cafe & restaurant industry, placing it in the top 1% of brands. This high percentile indicates a strong market presence and customer preference compared to peers like Papaye Fast Food, Noble House, and Pizzaman Chickenman, which are in the same range.
Customer satisfaction (CSAT) reflects customer loyalty and experience, influencing brand reputation and repeat business.
Starbites boasts an 85% overall customer satisfaction, a significant 11.4pp increase year-over-year. The Ashanti Region shows exceptional satisfaction at 100%, while Greater Accra Region has a solid 82%. CSAT peaked at 92.5% in July 2025, showcasing strong positive sentiment.
Average check (transaction value) indicates spending per customer, reflecting menu pricing strategy and customer purchasing behavior.
Starbites' overall average check is 203.60 GHS, up 15.7% year-over-year, suggesting increased spending per customer. The Greater Accra Region reports an average check of 208 GHS. Average check fluctuated between 181.62 GHS and 221 GHS during the period.
Number of outlets indicates brand reach and accessibility, reflecting its market presence and expansion strategy.
Starbites has 10 outlets in the Greater Accra Region and 3 in the Ashanti Region. Greater Accra dominates by 77% of all Starbites outlets. Outlet presence shows Starbites has strong presence in the Greater Accra Region.
Understanding key competitors through cross-visitation helps identify market rivals and refine strategies to maintain a competitive edge.
Starbites' customers also frequent KFC (26.44%), Papa's pizza (11.49%), and Noble House (6.90%). KFC is visited two times more often than Papa's Pizza by Starbites' customers, signalling a strong competitive overlap with KFC.
Traffic workload by hour reveals peak operational times, enabling resource allocation and staffing optimization.
Starbites experiences peak traffic between 17:00 and 19:00, with workload reaching approximately 65.82% at 18:00. Traffic starts increasing from 6:00 and declines after 22:00, reaching minimal level until 6:00 next morning. There are zero workload at night.
Consumer segments reveal demographic preferences, which helps targeting specific customer profiles to improve marketing strategies.
Women are over-represented among Starbites' consumers (85 affinity index), while Men are even more over-represented with (106 affinity index). Also, Gen X are significantly over-represented with affinity index of 152, and Gen Y are slightly over-represented with affinity index of 101.