Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbites performance in the Ghana and how they change over time
See what factors influence Starbites performance in the Ghana and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbites' competitors in the Ghana
An analysis of Starbites' competitors in the Ghana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Starbites is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbites is in the lower 42% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in a similar range include Asaase Kitchen - Sakaman and vantage point.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Starbites has an overall CSAT of 81%, a slight increase of 0.8 percentage points year-over-year. The Greater Accra Region shows a CSAT of 79%. This indicates generally positive customer sentiment, with room for improvement in specific locations.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
The overall average check for Starbites is 202.3 GHS, a 20.6% increase year-over-year. The Greater Accra Region has an average check of 207.2 GHS. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence. A larger number of outlets can lead to greater brand visibility and accessibility for customers.
Starbites has 10 outlets in the Greater Accra Region and 3 in the Ashanti Region. This shows a strong presence in Greater Accra, with potential for expansion in other regions.
Competitor analysis identifies key rivals and their customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
The top competitors for Starbites, based on customer cross-visitation, are KFC (29.23%), Papa's pizza (9.23%), and Noble House (9.23%). This indicates a significant overlap in customer base with KFC, suggesting a need to differentiate and strengthen customer loyalty.
Traffic workload by hour reveals peak and off-peak times. This data informs staffing, marketing, and operational decisions to optimize resource allocation.
Starbites experiences peak traffic workload between 17:00 and 19:00, reaching a high of 68.90%. Traffic is minimal between 0:00 and 5:00. This information can be used to optimize staffing levels and promotional activities during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women have an affinity index of 55, while men have an affinity index of 126. Gen X has an affinity index of 151, while Gen Y has an affinity index of 100. Men and Gen X are overrepresented among Starbites' consumers.