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Managing Partner, Global Business Development
See what factors influence PizzaExpress performance in the United Arab Emirates and how they change over time
See what factors influence PizzaExpress performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of PizzaExpress' competitors in the United Arab Emirates
An analysis of PizzaExpress' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
PizzaExpress is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe industry.
PizzaExpress holds a leading position with a 99th percentile. This indicates a strong market presence. Peers in a similar leading percentile: TGI Fridays, MADO Restaurant مطعم مادو, Karachi Grill Restaurant, Buffalo Wings & Rings, Huqqabaz, Maxzi The Good Food Shop.
Customer satisfaction (CSAT) is crucial because it reflects brand loyalty and the likelihood of repeat business and positive word-of-mouth referrals.
PizzaExpress demonstrates very high customer satisfaction, with an overall CSAT of 96%, up 0.4pp year-over-year. Dubai leads with 96% (+1.1pp), while Abu Dhabi Emirate shows 92% (-3.7pp), indicating areas for improvement in customer experience.
Average check indicates customer spending per visit, reflecting menu pricing strategy, customer affluence, and potential revenue optimization opportunities.
The overall average check for PizzaExpress is 192.80 AED, a 9.1% increase year-over-year. Fujairah Emirate has the highest average check at 203.90 AED, while Abu Dhabi Emirate has the lowest at 134.50 AED. This suggests regional differences in spending habits.
Outlet count indicates brand reach and market penetration. More outlets typically mean greater convenience and accessibility for customers.
PizzaExpress has a total of 12 outlets in the UAE. Dubai accounts for 8 outlets, while Fujairah Emirate and Abu Dhabi Emirate each have 2. This distribution reflects Dubai's stronger market presence.
Identifying key competitors helps to understand the competitive landscape, benchmark performance, and develop strategies for differentiation and market share growth.
PizzaExpress customers also frequently visit McDonald's (4.58%), KFC (3.56%), Starbucks (2.80%), Nando's (2.80%), and Tim Hortons (2.29%). These brands represent key competitors in the cafe and restaurant industry.
Analyzing hourly traffic workload helps optimize staffing, manage resources, and improve customer service during peak hours, boosting efficiency and satisfaction.
Traffic workload for PizzaExpress peaks between 11 AM and 10 PM, with the highest workload at 8 PM (62.96%). Traffic is lowest between midnight and 8 AM. This data informs staffing and operational decisions.
Consumer segment analysis by gender & generation enables targeted marketing, product development, and messaging that resonates with specific customer groups.
PizzaExpress shows high affinity among women (index 119) and Gen X (index 110) and Gen Y (index 101). Gen Z shows under-indexed affinity(index 52), indicating potential opportunities for engagement strategies targeted to younger consumers.