Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence TGI Fridays performance in the United Arab Emirates and how they change over time
See what factors influence TGI Fridays performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of TGI Fridays' competitors in the United Arab Emirates
An analysis of TGI Fridays' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
TGI Fridays is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference, highlighting a brand's position relative to its competitors in the industry.
TGI Fridays holds a leading market performance percentile of 99 in the United Arab Emirates, placing it in the top 1% of brands. This indicates strong customer preference compared to peers like PizzaExpress, Karachi Grill Restaurant, Huqqabaz, MADO Restaurant مطعم مادو, Buffalo Wings & Rings, and Arabian Tea House - Jumeirah Archaeological Site, Dubai, all within the same top-tier percentile range.
CSAT reflects customer happiness. Tracking CSAT helps improve services and build loyalty. Location CSAT shows regional performance strengths and weaknesses.
TGI Fridays has a high overall CSAT of 93% in the UAE, though it experienced a slight year-over-year decrease of 0.7pp. Dubai shows the highest CSAT at 94% with an increase of 1.2pp, while Abu Dhabi Emirate and Sharjah Emirate show lower CSAT scores of 88% and 87% respectively, with decreases of 9.3pp and 7.8pp.
Average check indicates customer spending per visit. Monitoring this KPI helps assess pricing strategies, menu performance, and overall revenue trends.
TGI Fridays' overall average check is 200.8 AED, a 1.8% increase year-over-year. Dubai has the highest average check at 204.4 AED, while Abu Dhabi Emirate's is 185.3 AED, and Sharjah Emirate's is 160 AED. Growth value is null for all locations.
Outlet count reflects market presence and expansion. Tracking this metric reveals growth strategies and regional investment, influencing brand visibility.
TGI Fridays has 8 outlets in Dubai, 2 in Abu Dhabi Emirate, and 1 in Sharjah Emirate. The distribution of outlets indicates a strong presence in Dubai compared to other emirates, with potential for expansion in Abu Dhabi and Sharjah.
Competitor analysis reveals market dynamics. Knowing the top competitors that brand's customers also visit enables strategic counter-positioning and targeted marketing efforts.
The top competitors whose customers also visit TGI Fridays are Burger King (5.43%), Starbucks (3.43%), KFC (2.57%), Nando's (2.29%), and Pizza Hut (2.29%). Burger King exhibits the highest cross-visitation, indicating a significant overlap in customer base.
Traffic workload analysis uncovers peak hours and customer flow, enabling staffing optimization, efficient resource allocation, and better service during high-demand periods.
TGI Fridays experiences peak traffic workload between 5 PM and 9 PM, with the highest workload at 21:00 (57.03%). The lowest traffic occurs between 2 AM and 5 AM. Understanding these patterns allows for optimized staffing and resource allocation.
Consumer segment insights enable tailored strategies. Gender and Generation understanding allows for optimized campaigns and brand messaging, enhancing engagement and loyalty.
Women are overrepresented (affinity index 121) among TGI Fridays' consumers, while men are underrepresented (affinity index 88). Gen Z shows a high affinity (affinity index 172), while Gen X (91) and Gen Y (90) are underrepresented.