Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Max performance in the Ireland and how they change over time
See what factors influence Pizza Max performance in the Ireland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Max' competitors in the Ireland
An analysis of Pizza Max' competitors in the Ireland
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, reflecting competitive strength and customer preference within the industry.
Pizza Max, with a market performance of 99 in Ireland, is a leading brand in the Cafe & Restaurants industry. This high percentile indicates a strong market presence, suggesting high customer preference compared to its peers like La Caverna Restaurant and Wine Bar, Lana, Zambrero, Dinos, Musashi and Sophie's Rooftop all at the same percentile.
Customer satisfaction is crucial for brand loyalty, impacting repeat business and positive word-of-mouth, both essential for sustained growth.
Pizza Max demonstrates strong customer satisfaction in Ireland, with an overall CSAT of 74%, a 5.6 percentage point increase year-over-year. Connacht and Munster show the highest CSAT at 81%, while Leinster has the lowest at 69%, although all regions show growth. The CSAT trend increased from 61.04 in May to 79.83 in July 2025.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power.
The overall average check for Pizza Max in Ireland is EUR 23.2, a 25.8% increase year-over-year, showing customers are spending more. Leinster has the highest average check at EUR 24.8, while Ulster has the lowest at EUR 17.9. The average check fluctuated between EUR 23.19 in May, EUR 17.11 in June, and EUR 28.13 in July 2025.
Outlet count reflects brand reach and market penetration, vital for revenue generation and brand visibility.
Pizza Max has a significant presence in Ireland, with the highest number of outlets in Leinster (23), followed by Ulster (13), Connacht (10), and Munster (6). This distribution reveals strategic prioritization of Leinster for outlet concentration.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies and market positioning.
Pizza Max's main competitors in Ireland, based on customer cross-visitation, are KFC (11.48%), McDonald's (8.20%), Supermac's & Papa John's (6.56%), Apache Pizza (6.56%), and Shake Dog (4.92%). This indicates that customers who visit Pizza Max also frequently visit these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Pizza Max experiences peak traffic workload between 17:00 and 22:00, with the highest workload at 19:00 (49.17%). Traffic is minimal between 0:00 and 11:00. This data enables Pizza Max to optimize staffing and operations to meet customer demand effectively during peak hours.
Understanding consumer segments allows for tailored marketing, product development, and enhanced customer engagement strategies.
Pizza Max's consumer base shows high affinity among women (70%) and men (120%). Gen Y exhibits a very high affinity (147%), Gen Z demonstrates high affinity (106%) and Gen X shows average affinity (57%) with the brand. This suggests targeted marketing towards Gen Y, and Gen Z could be particularly effective.
