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Managing Partner, Global Business Development
See what factors influence Pizza Lazza performance in the Turkey and how they change over time
See what factors influence Pizza Lazza performance in the Turkey and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Lazza' competitors in the Turkey
An analysis of Pizza Lazza' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Lazza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Pizza Lazza holds a leading position with a market performance percentile of 99 in Turkey's cafe & restaurants sector. This indicates a strong market presence, outperforming peers such as Popeyes Louisiana Kitchen, Kahvaltı, Sosyal Tesisleri, Espressolab, Kahve Dünyası, and The Hunger, all within the same high-performance bracket.
Customer satisfaction is a key indicator of brand loyalty and service quality. It reflects how well Pizza Lazza meets customer expectations.
Pizza Lazza demonstrates high customer satisfaction in Turkey, with an overall CSAT of 88%, marking a significant 42.7pp increase year-over-year. The Central Anatolia Region leads with 89%, followed closely by the Marmara Region at 88%, signaling strong regional performance.
Average check reflects customer spending per transaction. It's vital for revenue analysis and pricing strategy optimization.
Pizza Lazza's average check in Turkey is 323.4 TRY, a 15.6% increase year-over-year. The Central Anatolia Region has the highest average check at 331.6 TRY. This shows growing revenue per transaction.
Outlet count indicates brand reach and market penetration. It reflects expansion efforts and brand accessibility.
Pizza Lazza has a significant presence in Turkey, particularly in the Marmara Region with 116 outlets. Central Anatolia has 18 outlets and Black Sea Region has 1 outlet. This distribution highlights regional market penetration.
Identifying main competitors helps in strategic positioning and understanding customer choices in the cafe & restaurants market.
Pizza Lazza's customers in Turkey also visit Köfteci Yusuf (5.83%), Domino's Pizza (5.15%), Burger King (3.77%), Starbucks (3.09%), and McDonald's (2.57%). These are key competitors regarding customer cross-visitation.
Traffic workload by hours shows peak times. This helps optimize staffing, promotions, and resource allocation for efficiency.
Pizza Lazza experiences peak traffic in Turkey between 17:00 and 22:00, with highest workload at 19:00 (57.52%). Traffic is minimal between 3:00 and 9:00. This helps in resource planning.
Analyzing consumer segments by gender and generation is important. It informs targeted marketing and positioning strategies for Pizza Lazza.
Pizza Lazza's consumer base shows a higher affinity among women (59% index) and under indexed men (121% index), indicating stronger engagement. Gen Z (237% index) and Gen Y (114% index) have higher affinity, while Gen X (28% index) is under indexed.