Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Lazza performance in the Turkey and how they change over time
See what factors influence Pizza Lazza performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pizza Lazza is in the top 22% of brands
Sample of brands in the same percentile
An analysis of Pizza Lazza' competitors in the Turkey
An analysis of Pizza Lazza' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Lazza's market performance is at the 78th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the adjacent percentile range include Kahvaltı, Popeyes Louisiana Kitchen, Sosyal Tesisleri, Kahve Dünyası, Komagene, and Mado.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Pizza Lazza's overall customer satisfaction is high at 89%, with a significant increase of 42.5 percentage points year-over-year. Central Anatolia Region shows the highest satisfaction at 90%, while Marmara Region is slightly lower at 88%. This indicates strong positive customer sentiment across Turkey.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Pizza Lazza is 323.4 TRY, a 15.6% increase year-over-year. Central Anatolia Region has the highest average check at 331.6 TRY. This suggests customers are spending more per visit, contributing to increased revenue.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Pizza Lazza has the most outlets in the Marmara Region (123), followed by Central Anatolia Region (19), and a single outlet in the Black Sea Region. This distribution highlights the brand's stronger presence in the Marmara Region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Pizza Lazza, based on cross-visitation, are Köfteci Yusuf (5.83%), Domino's Pizza (5.15%), Burger King (3.77%), Starbucks (3.09%), and McDonald's (2.57%). This indicates that customers who visit Pizza Lazza also frequent these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Pizza Lazza experiences peak traffic workload between 17:00 and 22:00, with the highest workload at 20:00 (56.38%). Traffic is minimal between 03:00 and 09:00. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Pizza Lazza's customer base shows a high affinity for women (73) and an even higher affinity for men (117). Gen Z shows the highest affinity (237), followed by Gen Y (114), while Gen X is under-indexed (28). This suggests targeted marketing towards Gen Z and men could be effective.