Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Hut performance in the Taiwan and how they change over time
See what factors influence Pizza Hut performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Taiwan
An analysis of Pizza Hut' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut in Taiwan holds a leading position with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates strong market presence and customer preference relative to its competitors, including Starbucks, Ba Fang Yun Ji, 店, Shu Lan Restaurant, CHIEN TU, and Chin Huajiao who share the same percentile range.
Customer satisfaction (CSAT) indicates brand perception. High CSAT scores correlate with loyalty, repeat business, and positive recommendations.
Pizza Hut's overall customer satisfaction in Taiwan is 86%, with a 0.3pp increase year-over-year. Ji'an shows the highest CSAT at 100%, while Taitung City experienced a slight decrease. This indicates generally positive customer experiences, though regional variations exist. CSAT has fluctuated between 84.52% and 87.17% during the reporting period.
Average check reflects customer spending per transaction. Analyzing this metric can reveal pricing strategies and customer purchasing habits.
The overall average check for Pizza Hut in Taiwan is 480.9 TWD, a 0.3% increase year-over-year. Mingjian Township shows the highest average check at 1000 TWD. The average check has varied between 471.41 TWD and 491.24 TWD over the measured months, reflecting varying spending habits.
Outlet count indicates brand reach. More outlets can increase visibility and convenience, potentially boosting market share.
Pizza Hut has the most outlets in New Taipei (38), followed by Taipei, Taichung, and Kaohsiung (32, 30, and 30 respectively). Hsinchu, Keelung, Chiayi and Hualien City have fewer outlets, indicating varied regional investment.
Identifying key competitors allows a brand to understand its competitive landscape and tailor strategies to differentiate and capture market share.
McDonald's (5.92%) is the leading competitor for Pizza Hut in Taiwan based on cross-visitation, followed by Starbucks (2.72%), Ba Fang Yun Ji (2.14%), Tasty (2.09%), and KFC (2.06%).
Traffic workload analysis identifies peak hours. Understanding customer traffic patterns informs staffing and resource allocation for optimal service.
Pizza Hut's traffic workload in Taiwan peaks between 17:00 and 19:00, reaching its highest point at 18:00 (70.86%). Traffic starts to increase from 11:00 and decreases sharply after 21:00.
Consumer segment analysis by Gender and Generation informs targeted marketing. Affinity insights enhance positioning strategies.
Pizza Hut's customer base in Taiwan has high affinity with women (95%) and men (105%). Gen Z (124%) are overrepresented compared to Gen X (72%) and Gen Y (100%), highlighting different demographic engagement levels.
Cafés & Restaurants