Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Taiwan and how they change over time
See what factors influence KFC performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 17% of brands
Sample of brands in the same percentile
An analysis of KFC' competitors in the Taiwan
An analysis of KFC' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC in Taiwan holds the 83rd percentile, indicating an average/above average market performance. This means KFC outperforms approximately 83% of brands in the Cafe & Restaurants industry. Performance peers in the 81-85 percentile range include 大賞平價鐵板燒, Top One Pot, 焼肉スマイル, Xiang Duck, Mr.路克火鍋 - 新北五股店, and 聚 日式鍋物.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
KFC's overall CSAT in Taiwan is 55%, a decrease of 3.2 percentage points year-over-year. CSAT varies by city, with Hemei Township at 92% and Zhushan Township at 65%. The trend shows fluctuations in CSAT over the three-month period, ranging from approximately 50.16% to 57.37%.
Average check (Avg Check) indicates customer spending per visit, influencing revenue. Monitoring Avg Check helps optimize pricing and promotions.
KFC's overall average check in Taiwan is 301.3 TWD, a 5% increase year-over-year. Average check varies by city, with Xinfeng Township at 481.3 TWD and Ji'an at 376.9 TWD. The trend shows fluctuations in average check over the three-month period, ranging from approximately 286.05 TWD to 322.70 TWD.
Number of outlets reflects brand reach and market presence. A larger network can increase accessibility and brand visibility.
KFC has the most outlets in New Taipei (34), followed by Taichung (30) and Taipei (24). The number of outlets indicates KFC's physical presence and potential market coverage across different cities in Taiwan.
Understanding competitors helps refine strategies. Cross-visitation reveals brands frequented by the same customers, highlighting direct competition.
McDonald's (14.37%) is the top competitor for KFC in Taiwan based on cross-visitation, followed by Starbucks (6.28%), Ba Fang Yun Ji (4.08%), Mos Burger (2.47%), and Louisa Coffee 路易莎咖啡 (2.32%). This indicates that customers who visit KFC also frequently visit these brands.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation. Understanding customer flow optimizes operational efficiency.
KFC in Taiwan experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (74.67). Traffic is minimal between 0:00 and 6:00. This data helps optimize staffing and resource allocation during peak hours.
Consumer segments inform targeted marketing. Gender and generation insights enable tailored campaigns, enhancing engagement and ROI.
KFC's customer base in Taiwan shows a higher affinity among women (92) and men (109). Gen Y (131) shows a high affinity, while Gen Z (58) is under-indexed. These affinity indexes suggest the relative representation of each segment compared to the average consumer.