Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Taiwan and how they change over time
See what factors influence KFC performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Taiwan
An analysis of KFC' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market share, a crucial indicator, shows a brand’s portion of foot traffic, highlighting its competitive power and customer appeal in the industry.
KFC in Taiwan holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong market presence and significant customer preference compared to its competitors. Performance peers in a similar range include 焼肉スマイル, Tan Zuo Ma Li, Oh my!, Giguo, Power of Meat Taichung Wenxin, and 大賞平價鐵板燒, suggesting a competitive landscape among top brands.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. Tracking changes helps fine-tune service and maintain a competitive edge.
KFC's overall customer satisfaction in Taiwan is 55%, a decrease of 1.6 percentage points year-over-year. Hemei Township shows the highest CSAT at 81%, with a growth of 9.2 percentage points. The trend data shows fluctuations in CSAT over the three-month period, with a decrease from May (61.14%) to July (48.21%). This suggests areas for service improvement, despite positive growth in some cities.
Average check reveals customer spending habits. Monitoring its trend aids in pricing strategies and understanding revenue per transaction.
The overall average check for KFC in Taiwan is 296.4 TWD, a 5.5% increase year-over-year. Beidou and Huwei Townships have the highest average check at 506.7 TWD. Average check trend data shows fluctuations over the three months, increasing from May (294.21 TWD) to June (308.18 TWD) and then decreasing in July (286.05 TWD).
Outlet count indicates brand reach and accessibility. Tracking changes reflects expansion or contraction, shaping market presence.
KFC has the highest number of outlets in New Taipei (35), followed by Taichung (30) and Taipei (24). The distribution of outlets across different cities reflects strategic market coverage, with a strong presence in major urban areas. While no growth data is provided, the current distribution highlights key areas of operation.
Competitor analysis identifies key rivals and customer overlap. This knowledge informs strategies to enhance competitive positioning and customer retention.
McDonald's is the top competitor for KFC in Taiwan, with a cross-visitation rate of 14.86%. Other significant competitors include Starbucks (6.56%), Ba Fang Yun Ji (3.78%), MOS Burger (2.73%), and Pizza Hut (2.46%). This indicates a high degree of customer overlap, especially with McDonald's, suggesting a need to differentiate and retain customers.
Traffic workload indicates peak hours, guiding staffing and resource allocation for optimal customer service and operational efficiency.
KFC in Taiwan experiences its highest traffic workload between 17:00 and 19:00, peaking at 76.00% at 18:00. Traffic gradually increases from 7:00 (2.47%) reaching 50.80% at 11:00 and stays high during the lunchtime and afternoon period. This workload distribution guides staffing and resource planning to meet peak demand and reduce customer wait times.
Segment analysis allows tailored marketing by revealing gender and generational preferences, optimizing engagement and relevance with specific groups.
KFC in Taiwan shows a strong affinity with women (91 index) and an even higher affinity with men (109 index). Among generations, Gen Y shows a high affinity (123 index), while Gen Z is under-indexed (73 index). These affinity values help to focus marketing and communication tailored to the preferences of each group.