Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Taiwan and how they change over time
See what factors influence McDonald's performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Taiwan
An analysis of McDonald's' competitors in the Taiwan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
McDonald's in Taiwan holds a leading market performance percentile of 99, placing it in the top 1% of brands within the Cafe & Restaurants industry. This indicates a strong market presence and significant customer preference compared to its peers like Chin Huajiao, Tasty, Shu Lan Restaurant, Ba Fang Yun Ji, Pizza Hut and Starbucks.
Customer satisfaction (CSAT) is a key performance indicator (KPI) showing customer happiness with a brand's products, services, and experiences.
McDonald's overall CSAT in Taiwan is 51%, a decrease of 2 percentage points year-over-year. Satisfaction varies across cities, with Sanyi at 86% and Puzi City showing the highest growth in CSAT at 41.9pp. The CSAT trend shows some fluctuation, ranging from 54.29% to 48.91% during the observed months.
Average check is a KPI showing customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
McDonald's average check in Taiwan is 218.9 TWD, a 2.5% increase year-over-year. Zhushan Township has the highest average check at 338.9 TWD. The average check experienced fluctuations, ranging from 218.95 TWD to 221.10 TWD during the observed months.
The number of outlets shows brand reach, brand presence and market coverage within the Cafe & Restaurants industry.
McDonald's has a substantial presence in Taiwan, with the highest number of outlets in Taipei (110), followed by New Taipei (101) and Taichung (92). This distribution reveals a strategic focus on major urban centers to maximize customer accessibility.
Competitor analysis shows market dynamics and brand positioning. This allows strategic adjustments to stay competitive.
McDonald's in Taiwan sees Starbucks as the top competitor with a cross-visitation rate of 7.65%. Other key competitors include KFC (3.57%), Ba Fang Yun Ji (3.38%), MOS Burger (2.83%), and Kura Sushi (2.31%). This reveals the overlap in customer preferences.
Traffic workload by hour shows peak demand times, which will allows for staffing and resource optimization.
McDonald's in Taiwan experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 18:00 (69.21%). Traffic gradually increases throughout the morning, peaking in the evening before declining overnight. The lowest workload is at 4:00 (1.08%).
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, based on consumer affinity.
McDonald's in Taiwan shows a higher affinity with women (76%) and men (124%). Gen X exhibits a higher affinity (130%), followed by Gen Y (102%), while Gen Z is under-indexed (68%).