Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Taiwan and how they change over time
See what factors influence McDonald's performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Taiwan
An analysis of McDonald's' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
McDonald's in Taiwan holds a leading market performance at the 98th percentile. This indicates a strong competitive position, reflecting high customer preference. Peers include Starbucks and 店, positioned around the same percentile.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
McDonald's overall CSAT in Taiwan is 49%, a decrease of 4.2 percentage points year-over-year. Huatan Township shows the highest CSAT at 85%, while Sanyi experienced a significant decrease. CSAT declined over the last three months.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization to boost profitability.
The overall average check for McDonald's in Taiwan is 218.3 TWD, a slight increase of 0.4% year-over-year. Dongang has the highest average check at 373.9 TWD. Average check decreased slightly over the last three months.
Outlet count indicates market reach and accessibility, influencing brand visibility and potential customer base in Taiwan.
McDonald's has the most outlets in Taipei (110), followed by New Taipei (102) and Taichung (95). This distribution highlights key urban markets where McDonald's has a strong presence.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance market share and customer retention.
Starbucks is the top competitor for McDonald's in Taiwan, with a cross-visitation rate of 6.95%. KFC and Ba Fang Yun Ji also show notable customer overlap, indicating shared customer preferences.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing wait times.
McDonald's in Taiwan experiences peak traffic workload between 6 PM and 7 PM, with the highest workload at 68.82. Traffic is lowest between 4 AM and 5 AM, with a workload of 1.13.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics.
Women (77%) and Gen X (146%) show high affinity towards McDonald's. Men are overrepresented (124%), while Gen Y (98%) and Gen Z (72%) are underrepresented compared to the average consumer.