Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the Taiwan and how they change over time
See what factors influence Starbucks performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starbucks' competitors in the Taiwan
An analysis of Starbucks' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Starbucks in Taiwan holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence compared to peers like Pizza Hut, 店, CHIEN TU and Ba Fang Yun Ji, all positioned in the same performance range.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, influencing repurchase rates and positive word-of-mouth.
Starbucks' overall CSAT in Taiwan is 65%, a slight decrease of 1.2 percentage points year-over-year. Xihu Township shows the highest CSAT at 95%, while Jiaoxi Township experienced a decrease. The dynamic CSAT data shows fluctuations over the three-month period, peaking in July.
Average check reveals customer spending habits, indicating the value customers associate with a brand and its offerings.
The average check for Starbucks in Taiwan is 217 TWD, up 1.5% year-over-year. Renai Township has the highest average check at 373.3 TWD. The dynamic data shows a slight increase in average check from May to June, then remaining relatively stable.
The number of outlets indicates brand reach and accessibility, directly impacting market share and customer convenience.
Starbucks has 135 outlets in Taipei, the most in Taiwan, indicating a strong presence in the capital. New Taipei (76 outlets) and Taichung (69 outlets) also have significant numbers of Starbucks locations.
Identifying top competitors reveals market dynamics and helps refine strategies to capture market share and customer loyalty.
McDonald's is the top competitor for Starbucks in Taiwan, with a cross-visitation rate of 13.68%. Other competitors include Louisa Coffee 路易莎咖啡 (3.26%), MOS Burger (3.22%), Ba Fang Yun Ji (2.96%) and Kura Sushi (2.92%).
Traffic workload analysis identifies peak hours, optimizing staffing and promotions for enhanced customer service and efficiency.
Starbucks in Taiwan experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 2:00 PM (69.48). Traffic starts to increase significantly from 6:00 AM, highlighting morning demand.
Consumer segment analysis helps tailor marketing to specific demographics, increasing relevance and effectiveness of campaigns.
Women have high affinity (86) to Starbucks, while men are overrepresented (114). Gen X is significantly overrepresented (165), while Gen Y and Gen Z have affinity values of 94 and 58, respectively.
Cafés & Restaurants