Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Taiwan and how they change over time
See what factors influence Starbucks performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Taiwan
An analysis of Starbucks' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Starbucks is in the top 10% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Starbucks in Taiwan holds a market performance percentile of 90, indicating a leading position. This signifies a strong market presence and high customer preference compared to competitors. Performance peers in the adjacent percentile range include CHIEN TU, 這一小鍋, 店, Pizza Hut, Ba Fang Yun Ji, and Shu Lan Restaurant.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. High CSAT scores indicate a strong customer relationship.
Starbucks in Taiwan has an overall CSAT of 67%, a 0.5pp increase year-over-year. Cities like Beigang Township, Xiulin, and Miaoli City show high CSAT, while Xihu Township shows a decrease. This indicates generally positive customer sentiment with regional variations.
Average check (transaction value) indicates customer spending habits and pricing power. Monitoring this KPI helps optimize revenue strategies and identify growth opportunities.
The overall average check for Starbucks in Taiwan is 220.3 TWD, a 0.9% increase year-over-year. Renai Township has the highest average check. This suggests customers are spending slightly more per visit, with significant regional differences.
Outlet count reflects brand reach and market penetration. Tracking outlet distribution helps assess expansion effectiveness and identify untapped geographic opportunities.
Starbucks has the highest number of outlets in Taipei (137), followed by New Taipei (78) and Taichung (72). This distribution indicates a strong presence in major urban areas, with potential for expansion in other regions.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and helps refine marketing efforts.
McDonald's is the top competitor with a cross-visitation rate of 12.35%. Other key competitors include Louisa Coffee 路易莎咖啡 (4.14%), Ba Fang Yun Ji (2.89%), Kura Sushi (2.70%), and Mos Burger (2.65%). This shows significant customer overlap with fast-food chains and local coffee shops.
Traffic workload analysis reveals peak hours and customer flow patterns. This insight optimizes staffing, resource allocation, and promotional timing for maximum efficiency.
Starbucks in Taiwan experiences peak traffic between 9 AM and 6 PM, with the highest workload around 2 PM (69.31%). Traffic is minimal between midnight and 5 AM. This data informs staffing and operational adjustments to meet demand.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand resonance.
Women are overrepresented among Starbucks customers in Taiwan (86% affinity), while men are underrepresented (115% affinity). Gen X shows high affinity (188%), while Gen Y (96%) and Gen Z (50%) are underrepresented. This suggests targeted marketing towards Gen X women may be particularly effective.